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Apparel & Beauty

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Report
Retail Trends to Watch in 2025
Which retail trends are poised to dominate in 2025? We take a look at the location intelligence to uncover shifts poised to shape the retail landscape in the coming year.

Articles & Executive Insights

Article
Sportswear in the New Year
How did the activewear and sporting goods segment fare throughout 2024? We dove into foot traffic for Nike, lululemon, and DICK’S Sporting Goods to find out.
Bracha Arnold
March 17, 2025
4 minutes
Article
Placer 100 Index, February 2025 Recap 
The Placer 100 Index for Retail and Dining uncovered some slight foot traffic downturns in February 2025 - but plenty of bright spots emerged too. We dive into the data to see which brands are thriving.
Lila Margalit
March 13, 2025
4 minutes
Article
Allbirds: Flying Towards New Opportunities
Allbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.
Bracha Arnold
March 10, 2025
2 minutes
Executive Insights
Beauty Retail: Changes, and Challenges Ahead
How are beauty retailers performing as consumers shift their focus to other discretionary categories? We took a look at visits to major retailers like Ulta to find out.
Elizabeth Lafontaine
March 6, 2025
4 minutes
Article
Gap Inc. in 2025 – Recapping 2024 and Uncovering Banana Republic’s Athleisure Opportunity 
In February 2024, Gap Inc. hired Zac Posen as Creative Director, tasking the designer with revitalizing the companies’ portfolio of brands. A year later, we analyzed the data to understand where the company stands today and uncover untapped opportunities for growth.
Shira Petrack
March 3, 2025
4 minutes
Article
Department Stores Providing Value in Today’s Retail Landscape
Department stores continue to adapt to evolving consumer preferences and an ever-changing retail landscape. We looked at the latest location analytics for traditional and luxury department stores to uncover how they are finding success in today’s dynamic apparel space.
Ezra Carmel
February 28, 2025
3 minutes
Executive Insights
National Retail Chains Utilize Stores to Support LA Fire Relief Efforts
Retailers have played a crucial role in providing relief, comfort, and community for those impacted by the devastating wildfires across the greater Los Angeles area. Location analytics provide a glimpse into some of the ways retailers stepped up to meet their community's needs.
Elizabeth Lafontaine
February 24, 2025
3 minutes
Article
Off-Price Apparel: Off to a Strong Start in 2025
The off-price apparel space remains well-positioned as consumers continue to favor budget-friendly retailers. We dive into the latest location intelligence for category leaders Burlington, Marshalls, Ross Dress for Less, and T.J. Maxx – to explore how the segment closed out 2024 and began 2025.
Ezra Carmel
February 19, 2025
4 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Reports

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Report
10 Top Brands to Watch in 2024
This report analyzes the latest location intelligence data to identify ten brands poised to succeed in 2024.
February 8, 2024
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