Apparel & Beauty

How has Nike's shift towards a more multi-channel distribution approach impacted its visitation trends? We dove into the data to find out.

Dive into the data to see how consumers responded to the "Yes, JCPenney" campaign.

Dive into the retail and demographic data for luxury apparel to see how the segment is performing as the first half of 2025 draws to a close.

Ahead of the 2025 back to school season, retail traffic data paints the picture of a generally resilient consumer, despite the regional variability.

Coach's affordable luxury and focus on the retail experience is driving visits to the chain in 2025.

Sportswear and athleisure brands DICK’s Sporting Goods and lululemon athletica showed that partnering with star athletes and making bold statements at major competitions is one way to build success in the long term. What did location analytics reveal about this strategy? We dove into the data to find out.

Visits to Gap banners and Ulta were mixed in Q1 2025. While some chains - like Athleta - enjoyed visit growth, others experienced more challenges. Still, pockets of optimism could be seen - visits per location showed growth, suggesting strengthening consumer engagement.

Off-price apparel chains continue to resonate with inflation-conscious shoppers seeking their favorite brands without significant expense. We examined the visitation patterns for several major players in this sector – T.J. Maxx, Marshalls, Ross Dress for Less, and Burlington – to gain insight into their performance during the first half of the year.