Superstores

Retailers often turn to limited-time offers, products, and collaborations to drive traffic and sales. We took a look at the data to see how consumers responded to recent high-profile offerings launched this spring by Trader Joe’s and Target.

Target's visits shot up over the pandemic – but the chain has struggled to maintain its COVID-era momentum in recent years. Now, the upcoming back-to-school season presents an opportunity for the chain to bring visits back up. 

Wholesale clubs were foot traffic winners in Q1 2025. We took a closer look at how weather and expanding footprints played a part in visitation trends for Target, Walmart, Sam’s Club, BJ’s Wholesale Club, and Costco Wholesale and how the demographic characteristics of visitors impacted in-store shopping behavior. 

Find out all the thoughts Chris Walton has had about retail throughout Q1 2025. Which brands are thriving, which are poised for a turnaround, and who may be on the decline?

Despite making up over 40% of American adults, Gen X and Baby Boomers are often overlooked by marketers in favor of Gen Z shoppers. We analyzed the latest data to better understand these frequently overlooked consumer segments. 

Foot traffic to the Placer 100 Index for Retail & Dining - the top-performing chains identified by the Placer.ai platform - stabilized in March 2025, with fitness and dining leading the way.

Dollar Tree's recently announced plan to sell Family Dollar at a significant loss is another sign of the recent struggles in the discount and dollar store sector. We dove into the data to understand what is driving Dollar Tree’s decision and what this means for Family Dollar moving forward.

Target is building out its baby and toddler assortment - find out what the data says about that decision.