Fitness

INSIDER
Report
The Current Pace of the Fitness SpaceDive into the data to explore recent visitation patterns and consumer trends in the fitness space - and uncover potential keys to success, rooted in location intelligence.
Placer Research
May 5, 2025
8 minutes
Articles & Executive Insights

Article
Life Time & Planet Fitness Q2 2025 Visit RecapThe Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Bracha Arnold
August 1, 2025
3 minutes

Article
Fitness Starts Strong in 2025The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Shira Petrack
February 14, 2025
3 minutes

Article
Planet Fitness: Signs of a More Resilient Fitness Club Visitor?The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
R.J. Hottovy
November 8, 2024
2 minutes

Article
Planet Fitness: Raising the Bar(bell)The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Lila Margalit
October 30, 2024
3 minutes

Article
Pickleball and Padel: Saviors for Malls, but Threats to Tennis Courts?The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Caroline Wu
October 11, 2024
3 minutes

Article
Life Time and Orangetheory: Premium Fitness FlourishingThe Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Ezra Carmel
September 16, 2024
3 minutes

Article
Planet Fitness at the 2024 Halfway PointThe Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Ezra Carmel & Noam Maman
July 29, 2024
3 minutes

Article
What First Half 2024 Visit Trends Tell Us About What to Expect in the Second HalfThe Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
R.J. Hottovy
July 26, 2024
Reports

INSIDER
Report
10 Top Brands to Watch in 2025Dive into Placer’s list of 10 top brands – and three potential surprises – for 2025, and find out what the data says about these brands’ growth accelerators.
Placer Research
January 16, 2025
14 minutes

INSIDER
Report
Winning Strategies for a Stabilizing Fitness MarketGym visits are stabilizing following two years of post-pandemic growth - and staying on top of changing consumer preferences can help fitness studios continue driving visits.
Placer Research
May 16, 2024
6 minutes

INSIDER
Report
Retail’s New Media PowerGet a first look at the growing power of retail media networks. Learn how brick-and-mortar brands can measure reach and track impact to transform the advertising space.