Marketing & Advertising
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Report
The Retail Opportunity of StadiumsDive into the location intelligence to understand the significant retail and dining opportunities in and around major stadiums – both during games and in the off-season.
Articles & Executive Insights
Article
Convention Centers: Post-Pandemic ComebackConvention centers were impacted in a major way during the pandemic, effects that linger still today. We took a closer look at some of the visitation data to these centers to see how convention center traffic trends and visitor demographics have shifted since pre-pandemic.
Bracha Arnold
January 16, 2025
3 minutes
Article
2024 Retail Foot Traffic RecapWith 2024 firmly in the rearview mirror, we look back on the year’s retail foot traffic trends and what they may signal for 2025. Read on for a closer analysis of the retail categories and states that excelled at driving growth.
Ezra Carmel & Noam Maman
January 6, 2025
3 minutes
Article
Teaming Up For Success: Sports Stadium SponsorshipsProfessional sports rank among the most profitable industries for sponsorships and brand partnerships. Today, we took a look at two sponsorships – between DICK’s Sporting Goods and the Boston Celtics and Red Sox, between BIGGBY COFFEE and the Detroit Tigers – to explore the impact of these deals.
Bracha Arnold & Samuel Roche
July 15, 2024
3 minutes
Article
Placer.ai White Paper Recap – January 2024In December 2023, Placer.ai released the white paper: The Retail Opportunity of Stadiums Below is a taste of our findings. To read more data-driven consumer research, visit our resource library.
Shira Petrack
February 1, 2024
3 minutes
Reports
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Report
Who’s in the Stands? An In-Depth Look at Arena and Stadium VisitsLearn how location intelligence can reveal the psychographic and demographic characteristics of any in-person audience.
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Report
Unfolding Consumer Behavior Patterns in the New NormalThis report provides an overview of the major shifts in consumer behavior patterns that have emerged over the past two years.
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Report
Retail’s New Media PowerGet a first look at the growing power of retail media networks. Learn how brick-and-mortar brands can measure reach and track impact to transform the advertising space.
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