Marketing & Advertising

We dove into the data to see how several special recent events at Chipotle, IHOP, and Jack in the Box helped drive visits to these chains.

How did Burger King's How to Train Your Dragon LTO impact visits during the week of launch?

Find out all the thoughts Chris Walton has had about retail throughout Q1 2025. Which brands are thriving, which are poised for a turnaround, and who may be on the decline?

Convention centers were impacted in a major way during the pandemic, effects that linger still today. We took a closer look at some of the visitation data to these centers to see how convention center traffic trends and visitor demographics have shifted since pre-pandemic.

With 2024 firmly in the rearview mirror, we look back on the year’s retail foot traffic trends and what they may signal for 2025. Read on for a closer analysis of the retail categories and states that excelled at driving growth.

Professional sports rank among the most profitable industries for sponsorships and brand partnerships. Today, we took a look at two sponsorships – between DICK’s Sporting Goods and the Boston Celtics and Red Sox, between BIGGBY COFFEE and the Detroit Tigers – to explore the impact of these deals.