Holidays & Seasonal Trends

INSIDER
Report
Hotels in the Heart of the CityDive into the data to examine hotel visit trends across four major downtown cores: Miami, Chicago, New York, and Los Angeles.
Articles & Executive Insights
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Executive Insights
Holiday 2024: A Season for ReinventionWe take a closer look at the discretionary retail categories that outperformed during 2024's holiday season - home furnishings, beauty, and apparel.
R.J. Hottovy
January 22, 2025
2 minutes

Article
2024 Holiday Travel and Leisure Foot Traffic TrendsThe end of the year is a time of bustling activity as many visit family and friends, go on vacation, and more. Using the latest location analytics for transportation hubs, hotels, museums, and aquariums, we uncover key trends in consumer behavior during the holiday season.
Ezra Carmel
January 20, 2025
4 minutes

Executive Insights
Elongation of the 2024 Holiday Season Helped to Offset Shorter Peak Time FrameThis year's holiday season had one fewer week between Thanksgiving and Christmas, leading retailers to consolidate promotions and encourage repeat visits. We took a look at the visitation trends to see how well this strategy played out.
Elizabeth Lafontaine
January 15, 2025
2 minutes

Article
Placer 100 Retail & Dining Index: A Robust Holiday SeasonThe Placer 100 Index for Retail and Dining is a dynamic list of leading retailers, providing insight into the wider trends impacting the retail and dining space. And while December had fewer shopping days in 2024 than in 2023, visits remained close to last year's.
Lila Margalit
January 8, 2025
4 minutes

Article
Placer.ai Mall December 2024 Index: Recapping the Holiday Season Malls continued to display their resilience once again in 2024, with traffic to indoor malls, outlet malls, and open-air shopping centers remaining essentially on par with 2023 levels, suggesting a strong positioning ahead of 2025.
Shira Petrack
January 7, 2025
3 minutes

Article
2024 Retail Foot Traffic RecapWith 2024 firmly in the rearview mirror, we look back on the year’s retail foot traffic trends and what they may signal for 2025. Read on for a closer analysis of the retail categories and states that excelled at driving growth.
Ezra Carmel & Noam Maman
January 6, 2025
3 minutes

Article
Super Saturday 2024 RecapSuper Saturday, one of the busiest shopping days of the year, sees stores bustling with last-minute shoppers searching for gifts and holiday essentials. But how did this year's event measure up – and what trends and surprises emerged? We analyzed the data to find out.
Lila Margalit
December 26, 2024
4 minutes

Article
Placer.ai November 2024 Mall Index: Black Friday Boosts Mall Visits The Placer.ai Mall Index for November 2024 shows a strong start to the holiday season thanks to the YoY visit growth during the month of November in general and over Black Friday in particular.
Shira Petrack
December 10, 2024
2 minutes
Reports

INSIDER
Report
Meet You at the Mall: Malls' Summer DrawWe dove into the data to see how malls have been performing in 2024 – and explore factors driving mall foot traffic during peak summer months