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Holidays & Seasonal Trends

INSIDER
Report
Hotels in the Heart of the City
Dive into the data to examine hotel visit trends across four major downtown cores: Miami, Chicago, New York, and Los Angeles.
March 10, 2025

Articles & Executive Insights

Executive Insights
Holiday 2024: A Season for Reinvention
We take a closer look at the discretionary retail categories that outperformed during 2024's holiday season - home furnishings, beauty, and apparel.
R.J. Hottovy
January 22, 2025
2 minutes
Article
2024 Holiday Travel and Leisure Foot Traffic Trends
The end of the year is a time of bustling activity as many visit family and friends, go on vacation, and more. Using the latest location analytics for transportation hubs, hotels, museums, and aquariums, we uncover key trends in consumer behavior during the holiday season.
Ezra Carmel
January 20, 2025
4 minutes
Executive Insights
‍Elongation of the 2024 Holiday Season Helped to Offset Shorter Peak Time Frame
This year's holiday season had one fewer week between Thanksgiving and Christmas, leading retailers to consolidate promotions and encourage repeat visits. We took a look at the visitation trends to see how well this strategy played out.
Elizabeth Lafontaine
January 15, 2025
2 minutes
Article
Placer 100 Retail & Dining Index: A Robust Holiday Season
The Placer 100 Index for Retail and Dining is a dynamic list of leading retailers, providing insight into the wider trends impacting the retail and dining space. And while December had fewer shopping days in 2024 than in 2023, visits remained close to last year's.
Lila Margalit
January 8, 2025
4 minutes
Article
Placer.ai Mall December 2024 Index: Recapping the Holiday Season 
Malls continued to display their resilience once again in 2024, with traffic to indoor malls, outlet malls, and open-air shopping centers remaining essentially on par with 2023 levels, suggesting a strong positioning ahead of 2025.
Shira Petrack
January 7, 2025
3 minutes
Article
2024 Retail Foot Traffic Recap
With 2024 firmly in the rearview mirror, we look back on the year’s retail foot traffic trends and what they may signal for 2025. Read on for a closer analysis of the retail categories and states that excelled at driving growth.
Ezra Carmel & Noam Maman
January 6, 2025
3 minutes
Article
Super Saturday 2024 Recap
Super Saturday, one of the busiest shopping days of the year, sees stores bustling with last-minute shoppers searching for gifts and holiday essentials. But how did this year's event measure up – and what trends and surprises emerged? We analyzed the data to find out. 
Lila Margalit
December 26, 2024
4 minutes
Article
Placer.ai November 2024 Mall Index: Black Friday Boosts Mall Visits
The Placer.ai Mall Index for November 2024 shows a strong start to the holiday season thanks to the YoY visit growth during the month of November in general and over Black Friday in particular.
Shira Petrack
December 10, 2024
2 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Reports

INSIDER
Report
Meet You at the Mall: Malls' Summer Draw
We dove into the data to see how malls have been performing in 2024 – and explore factors driving mall foot traffic during peak summer months
October 11, 2024
8 min read
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