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Malls

INSIDER
Report
Rethinking the Mall Anchor in 2025: A Visit-Focused Approach
Discover how mall anchors are transforming in 2025 – and how a foot-traffic-focused approach to choosing key tenants can drive visits and shopper engagement.
Placer Research
May 29, 2025

Articles & Executive Insights

Article
Living Inside America’s Oldest Enclosed Mall: Arcade Providence and the Promise of Mixed-Use
Arcade Providence, a historic enclosed mall, successfully transformed into a mixed-use retail and micro-loft residential space, demonstrating the viability of adapting traditional mall structures.
Caroline Wu
June 11, 2025
3 minutes
Article
Placer.ai Mall Index: Traffic Up Across All Mall Formats 
April 2025 data showed a resurgence in mall activity, with YoY visits up across all formats. Diving deeper into the data uncovers the why behind these visitation patterns.
Shira Petrack
May 7, 2025
4 minutes
Executive Insights
The Untapped Potential of Class-B Malls 
Class B malls offer significant potential for investors and retailers to unlock value while meeting the needs of local communities. We took a look at how some of these malls - typically located in suburban or secondary markets - are being redeveloped to better serve today's consumer.
Barrie Scardina
May 6, 2025
4 minutes
Article
Resilience 5 Years Post-Covid:  Spotlight on Victoria Gardens in Rancho Cucamonga, CA
We analyzed traffic data for one of the most-visited open-air shopping centers in the nation, Victoria Gardens, to see what sets it apart and what continues to draw consumers to open-air centers.
Caroline Wu
May 2, 2025
3 minutes
Article
JonasCon Brings Even More Experiential to American Dream 
American Dream hosted the first ever JonasCon on March 23rd, 2025. How did the event impact visitation trends, and what does the success of JonasCon mean for the future of malls? We dove into the data to find out.
Shira Petrack
April 1, 2025
4 minutes
Article
Walmart’s Mall Purchase: Towards a More Diversified Portfolio 
Walmart recently purchased a mall in Allegheny, PA. We took a look at the data - for this and other mall purchases - to see what may lie behind the move.
Caroline Wu
March 20, 2025
2 minutes
Article
Placer.ai Mall Index: February 2025
With 2025 firmly underway, how are mall visits performing? We took a look at February's data to find out.
Shira Petrack
March 7, 2025
3 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Reports

INSIDER
Report
2024 Holiday Lessons: Paving the Way for 2025 
Dive into the 2024 holiday season retail and dining foot traffic data to uncover valuable insights for holiday success in 2025.
Placer Research
January 9, 2025
9 minutes
INSIDER
Report
Meet You at the Mall: Malls' Summer Draw
We dove into the data to see how malls have been performing in 2024 – and explore factors driving mall foot traffic during peak summer months
October 11, 2024
8 min read
INSIDER
Report
The Comeback of the Mall in 2024
This report explores the state of malls in 2024 by analyzing trends driving mall traffic and seeing where consumer behavior is changing – and where it’s staying the same.
March 28, 2024
8 minutes
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