Full Service Restaurants

Discover two distinct paths to success in casual dining: high-income expansion vs. value-driven loyalty.

Find out how leading QSR players Yum! Brands, RBI, and Wendy’s performed in Q2 2025.

FSRs show resilience in 2025. Casual and upscale dining saw mostly positive YoY visits. Casual dining's per-location growth reflects rightsizing success. Steakhouses and American-style restaurants grew share, while Mexican declined. Strong per-location trends signal industry resilience moving forward.

Darden is considering ceasing Bahama Breeze operations after 15 closures. Visit data shows consistent YoY declines, with 2025 being particularly challenging. The brand's foot traffic struggles suggest a strategic pivot or more drastic measures may be ahead for the remaining restaurants.

Chipotle, IHOP, and Jack in the Box used LTOs to drive visits. Chipotle's hockey BOGO surged traffic. IHOP's charity pancake day and Jack in the Box's T-Pain collab boosted visits. These show LTOs' power via local trends, charity, and pop culture.

Darden Restaurants shows solid 2025 growth. Overall visits outpace per-location gains. Monthly trends were positive. LongHorn Steakhouse leads with value. Both Olive Garden and LongHorn capitalized on Mother's Day. These results highlight Darden's resilience and strong demand.

Chili's enjoyed unprecedented foot traffic success throughout 2024 - and early signs suggest that this momentum is continuing into 2025. We take a look at some of the location analytics for the chain to measure its performance thus far into the year.

Foot traffic to the Placer 100 Index for Retail & Dining - the top-performing chains identified by the Placer.ai platform - stabilized in March 2025, with fitness and dining leading the way.