Amid rising housing costs and shifting consumer lifestyles, self-storage has emerged as a go-to solution for many Americans. We dove into the data to take the pulse of the market in Q1 2025 – and uncover the audience segments behind the industry’s ongoing growth. 

We took a look at a Brooklyn-based romance bookstore – The Ripped Bodice – to see what visitation trends reveal about the value of specialty stores in an environment increasingly dominated by general retailers.

Visits to coffee chains like Starbucks, Dunkin,’ and Dutch Bros have been on the rise recently - and smaller coffee chains like Scooters Coffee and 7 Brew are also thriving. We took a look at Q1 2025 traffic to see how the segment is faring.

CAVA and sweetgreen are cementing their place as leaders in the fast-casual space. The two chains have seen impressive growth over the past few years, adding new locations to keep up with growing demand. We took a look at their performance over the years to see what might be driving their continued rise. 

The release of Sinners kept movie theater visits high following the momentum generated from A Minecraft Movie.

Using the latest location intelligence, we analyzed RBI, Yum! Brands, and other top QSRs, to explore their Q1 2025 performance and several promotions that had a significant foot traffic impact.