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Articles & Executive Insights
Article
Placer.ai April 2025 Office Index: Recovery Apace
With return-to-work policies gaining steam across the country, are office patterns changing? We took a look at visits to office buildings in major cities across the country to see whether March 2025's resurgence continued into April.
Lila Margalit
May 9, 2025
3 minutes
Article
How Are Coachella Crowds Evolving? 
The Coachella Valley Music and Arts Festival, held annually at the Empire Polo Club in Indio, CA, recently wrapped up its 24th run. We dove into the location intelligence data to understand how the audience has changed in recent years and understand how the shift is impacting spending patterns at the festival.
Shira Petrack
May 8, 2025
4 minutes
Article
Placer.ai Mall Index: Traffic Up Across All Mall Formats 
April 2025 data showed a resurgence in mall activity, with YoY visits up across all formats. Diving deeper into the data uncovers the why behind these visitation patterns.
Shira Petrack
May 7, 2025
4 minutes
Executive Insights
The Untapped Potential of Class-B Malls 
Class B malls offer significant potential for investors and retailers to unlock value while meeting the needs of local communities. We took a look at how some of these malls - typically located in suburban or secondary markets - are being redeveloped to better serve today's consumer.
Barrie Scardina
May 6, 2025
4 minutes
Article
First Watch Traffic Continues to Climb 
First Watch is continuing to add more stores to its fleet, and visits continue to grow as well.
Shira Petrack
May 5, 2025
1 minute
Article
Warby Parker and Allbirds: Stabilization Trends Into 2025
Direct-to-consumer retailers Warby Parker and Allbirds have taken different approaches to their brick-and-mortar stores - Warby Parker has been expanding while Allbirds has shrunk its store fleet. How are the two retailers faring thus far into 2025? We took a closer look.
Bracha Arnold
May 5, 2025
3 minutes
Reports
INSIDER
Report
How Stadiums and Arenas Engage Fans
Dive into the data to explore how sports venues drive fan engagement with superstar athletes, winning teams, and audience-centric initiatives.
February 3, 2025
8 minutes
INSIDER
Report
The Return to Office: Recovery Still Underway
Dive into the data to explore the state of office recovery in 2024 and see how evolving office visit patterns are impacting ground transportation hubs, fast-casual dining, and more.
January 31, 2025
8 minutes
INSIDER
Report
Quarterly Retail Review: Q4 2024
See how major retail categories fared during the all-important fourth quarter of 2024.
January 20, 2025
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