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Articles & Executive Insights
Executive Insights
The Untapped Potential of Class-B Malls 
Class B malls offer significant potential for investors and retailers to unlock value while meeting the needs of local communities. We took a look at how some of these malls - typically located in suburban or secondary markets - are being redeveloped to better serve today's consumer.
Barrie Scardina
May 6, 2025
4 minutes
Article
First Watch Traffic Continues to Climb 
First Watch is continuing to add more stores to its fleet, and visits continue to grow as well.
Shira Petrack
May 5, 2025
1 minute
Article
Warby Parker and Allbirds: Stabilization Trends Into 2025
Direct-to-consumer retailers Warby Parker and Allbirds have taken different approaches to their brick-and-mortar stores - Warby Parker has been expanding while Allbirds has shrunk its store fleet. How are the two retailers faring thus far into 2025? We took a closer look.
Bracha Arnold
May 5, 2025
3 minutes
Article
Resilience 5 Years Post-Covid:  Spotlight on Victoria Gardens in Rancho Cucamonga, CA
We analyzed traffic data for one of the most-visited open-air shopping centers in the nation, Victoria Gardens, to see what sets it apart and what continues to draw consumers to open-air centers.
Caroline Wu
May 2, 2025
3 minutes
Article
Aldi & Lidl's Winning Formula
A strong value proposition has never been more important to shoppers – and discount powerhouses like Aldi and Lidl are prime examples. We took a closer look at some of the location intelligence to see where the two grocers stand.
Bracha Arnold
May 1, 2025
4 minutes
Article
Self-Storage: Resilience in 2025
Amid rising housing costs and shifting consumer lifestyles, self-storage has emerged as a go-to solution for many Americans. We dove into the data to take the pulse of the market in Q1 2025 – and uncover the audience segments behind the industry’s ongoing growth. 
Lila Margalit
Apr 30, 2025
3 minutes
Reports
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Report
Domestic Migration in 2025: The Great Slowdown
Dive into the data to explore domestic migration patterns over the past four years – and uncover states and metro areas emerging as relocation hotspots in 2025.
April 25, 2025
6 minutes
INSIDER
Report
3 Consumer Trends to Watch in 2025
Dive into the data to explore key trends shaping consumer behavior in 2025 and discover strategies helping top brands drive foot traffic to brick-and-mortar stores.
March 27, 2025
6 minutes
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Report
Hotels in the Heart of the City
Dive into the data to examine hotel visit trends across four major downtown cores: Miami, Chicago, New York, and Los Angeles.
March 10, 2025
6 minutes
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