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Retail
Placer 100 Index, February 2025 Recap
The Placer 100 Index for Retail and Dining uncovered some slight foot traffic downturns in February 2025 - but plenty of bright spots emerged too. We dive into the data to see which brands are thriving.
Lila Margalit
March 13, 2025
Placer 100 Index for Retail & Dining
Chili's
Bath & Body Works

Retail
Discount and Dollar Stores in a Strong Position to Start 2025
Discount and Dollar Stores increasingly serve as destinations for essentials. We dove into the data for Dollar General, Dollar Tree, and Five Below to find out what drove their success in 2024 and what may lie ahead for the chains in 2025.
Ezra Carmel
March 13, 2025
Dollar Tree
Dollar General
Five Below

Office
Placer.ai February 2025 Office Index: Is The Recovery Stalling?
How did visits to office buildings fare in February 2025? We dove into the location analytics to find out.
Shira Petrack
March 11, 2025
Office Building Index
Return To Office

Dining
Why Chipotle’s 2025 Outlook Looks Conservative
Chipotle's conservative 2025 sales forecast may be surpassed due to successful menu innovations, continued expansion into high-performing smaller markets, and the efficiency gains from expanding Chipotlane locations.
R.J. Hottovy
March 10, 2025
Chipotle

Retail
Allbirds: Flying Towards New Opportunities
Allbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.
Bracha Arnold
March 10, 2025
Allbirds
DTC

Retail
Placer.ai Mall Index: February 2025
With 2025 firmly underway, how are mall visits performing? We took a look at February's data to find out.
Shira Petrack
March 7, 2025
Malls
Mall Index
Indoor Malls

Retail
Beauty Retail: Changes, and Challenges Ahead
How are beauty retailers performing as consumers shift their focus to other discretionary categories? We took a look at visits to major retailers like Ulta to find out.
Elizabeth Lafontaine
March 6, 2025
Beauty
Ulta
Sally Beauty

Leisure
Who Attends the Super Bowl and the Daytona 500?
Two of the biggest sporting events of the year – the Super Bowl and the Daytona 500 – took place in February 2025. We dove into the location analytics and demographic characteristics of visitors for both events to find out who attends the Big Game and the Great American Race.
Ezra Carmel
March 6, 2025
Super Bowl
Daytona 500

Dining
The $1B Question: Why Dave’s Hot Chicken Is a QSR Powerhouse
Dave's Hot Chicken is reportedly in talks to sell itself to Roark Capital for $1 billion. We took a look at the chicken chain's growth potential to highlight why Dave's is such a lucrative player in the QSR space.
R.J. Hottovy
March 5, 2025
Dave's Hot Chicken
QSR

Retail
Kroger’s Grocery Dominance in 2025
The Kroger Company is one of the largest grocery retailers in the U.S, and the company continues to play a key role in the supermarket industry in 2025. We dove into traffic data for the company as a whole and for its leading banners to understand what 2025 may hold in store for the corporation.
Shira Petrack
March 5, 2025
Grocery
Kroger

Civic
Walmart Goes to the Mall: Insights From the Monroeville Acquisition
Walmart’s recent acquisition of the Pittsburgh, PA-area Monroeville Mall signals a new chapter for the retail giant. Why did Walmart choose this particular property, what makes it such an appealing prospect – and what might the company do with the space?
Lila Margalit
March 4, 2025
Walmart
Malls

Retail
Gap Inc. in 2025 – Recapping 2024 and Uncovering Banana Republic’s Athleisure Opportunity
In February 2024, Gap Inc. hired Zac Posen as Creative Director, tasking the designer with revitalizing the companies’ portfolio of brands. A year later, we analyzed the data to understand where the company stands today and uncover untapped opportunities for growth.
Shira Petrack
March 3, 2025
Gap
Athleta
Banana Republic

Retail
Department Stores Providing Value in Today’s Retail Landscape
Department stores continue to adapt to evolving consumer preferences and an ever-changing retail landscape. We looked at the latest location analytics for traditional and luxury department stores to uncover how they are finding success in today’s dynamic apparel space.
Ezra Carmel
February 28, 2025
Department Stores
Off-Price
Nordstrom

Dining
Dine Brands Maintains Their Broad Appeal
Dine Brands, which owns and operates IHOP, Applebee’s, and Fuzzy’s Taco Shop, is a major name in the full-service casual-dining restaurant segment. We took a look at how its two largest brands – IHOP and Applebee’s – performed in 2024.
Bracha Arnold
February 27, 2025
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Retail
Best Buy: Fully Charged for 2025
Best Buy has long been a go-to destination for consumers looking for the latest tech – but like many retailers, it has faced challenges in recent years. We dove into the data to explore the latest visitation trends for Best Buy and the demographics of visitors that are driving traffic to the chain.
Ezra Carmel
February 26, 2025
Consumer Electronics
Best Buy

Civic
Shopping Centers Provide Havens for Residents Affected by the LA Fires
Our hearts go out to all those affected by the recent Los Angeles wildfires. Many Angelenos, in search of a sense of normalcy and diversion, have turned to a familiar and comforting place—the mall.
Caroline Wu
February 25, 2025
Malls
Open-Air Malls