The return to office (RTO) has been on an upswing, with employers across industries cracking down on remote work and requiring employees to put in more face time. How did foot traffic perform in August? We dove into the data to find out.

Discover how malls - indoor, open-air shopping centers, and outlet malls - fared during 2024's back-to-school season.

In 2024, auto parts retailers continue to see visit growth compared to last year. We dove into the data for three of the industry’s leaders – AutoZone, O’Reilly Auto Parts, and NAPA Auto Parts – to explore the consumer behavior and profiles behind the space’s ongoing success. 

We dove into the data to see what happened on Starbucks' big Pumpkin Spice Latte launch day – and how the release impacted visits to the chain.

Back-to-school shopping is a major driver of retail visits and sales. With the frenzy winding down, we took a look at how several key retail categories and chains performed during this important season.

In July & August 2024, Placer.ai released multiple white papers. Read on for a taste of our findings from two of them: 2024 Hotel Visit Trends and Retail Giants in 2024: Walmart, Costco, and Target's Competitive Edge.

Dive into the data to explore factor shaping Big Lots' rightsizing moves – and see which chains stand to benefit the most from anticipated store closures.

We dive into the foot traffic data for two leading eatertainment chains - Dave & Buster's and Main Event - to see how they are faring as summer winds down. 

Many Americans have relocated to states like Texas, Florida, Montana, and Maine in recent years. We checked in with another region of the country that’s become a domestic migration hotspot in recent years - South Carolina - to explore what’s attracting movers to the state. 

Summer events and concerts are more than just entertainment - they can have a significant economic impact on local businesses. We took a closer look at the effect of major summer events, like Lollapalooza in Chicago and Governors Ball in New York, on foot traffic to local venues.

With summer winding down and undergrads nationwide heading back to campus, we analyzed the data to explore consumer behavior in college towns. How does college life impact local retail performance?

Discount and Dollar Stores as a whole had resounding success in Q2 2024. We dove into the data for Five Below and Ollie’s Bargain Outlet to take a closer look at what’s driving the recent foot traffic gains to these discount chains.

Department stores nationwide have been evolving to meet changing consumer wants and needs, and Macy’s & Bloomingdale’s are no exception. We took a closer look at visitation trends to both brands to see what might lie ahead for both.

Summer 2024 has seen fierce competition among fast food and dining chains, with many embracing limited-time offers to attract customers and drive visits. We dove into the visits for four brands – McDonald’s, Burger King, Taco Bell, and Smoothie King – to see how their offers are driving visits.

With Q3 2024 underway, we checked in with beauty chains Ulta Beauty and Sally Beauty Supply, owned by Sally Beauty Holdings, Inc. How did they fare in the first half of the year? And what are some of the factors driving their success?

Discount & dollar stores had a strong Q2 2024, as consumers continued to prioritize value amid persistent high prices. We dove into the data for category leaders Dollar General and Dollar Tree to take a closer look at the drivers of these chains’ most recent success.