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Civic
Shopping Centers Provide Havens for Residents Affected by the LA Fires
Our hearts go out to all those affected by the recent Los Angeles wildfires. Many Angelenos, in search of a sense of normalcy and diversion, have turned to a familiar and comforting place—the mall.
Caroline Wu
February 25, 2025
Malls
Open-Air Malls
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Civic
National Retail Chains Utilize Stores to Support LA Fire Relief Efforts
Retailers have played a crucial role in providing relief, comfort, and community for those impacted by the devastating wildfires across the greater Los Angeles area. Location analytics provide a glimpse into some of the ways retailers stepped up to meet their community's needs.
Elizabeth Lafontaine
February 24, 2025
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Dining
Restaurant Success in 2025: Experience, Convenience, and Familiarity
Find out how restaurant operators can position their brands for long-term success in an increasingly competitive landscape.
R.J. Hottovy
February 21, 2025
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Grocery & Superstores
Dutch Bros. & Sprouts: Beverage-Led Success
Find out what's been driving the continued success at Sprouts at Dutch Bros.
Bracha Arnold
February 20, 2025
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Apparel
Off-Price Apparel: Off to a Strong Start in 2025
The off-price apparel space remains well-positioned as consumers continue to favor budget-friendly retailers. We dive into the latest location intelligence for category leaders Burlington, Marshalls, Ross Dress for Less, and T.J. Maxx – to explore how the segment closed out 2024 and began 2025.
Ezra Carmel
February 19, 2025
Off-Price
TJ Maxx
Marshalls

Retail
Visitation Trends and Shopping Behaviors at Walmart & Target
How did Walmart, Target, and wholesale clubs perform in 2024? What do early 2025 foot traffic trends tell us about superstores’ growth potential in the coming year? And what do visitation patterns at Target and Walmart reveal about the role each chain plays in the wider retail landscape?
Shira Petrack
February 18, 2025
Target
Walmart
Superstores

Retail
Home Improvement Segment Shows Stability
How did home improvement leaders The Home Depot and Lowe’s perform in 2024? And what lies ahead for the chains in 2025? We dove into the data to find out.
Bracha Arnold
February 17, 2025
Home Improvement
Home Depot
Lowe's

Fitness
Fitness Starts Strong in 2025
With consumer interest in wellness showing no sign of slowing down, we dove into fitness foot traffic data to see how the segment performed in 2024 and understand what the new year holds for the category.
Shira Petrack
February 14, 2025
Planet Fitness
Crunch Fitness
LA Fitness

Dining
The Meat of the Matter: Bloomin’ Brands in 2024
Bloomin’ Brands, which owns Outback Steakhouse, Fleming’s Prime Steakhouse, and other full-service chains, experienced mixed results throughout 2024 amid continued dining segment challenges. We took a look at the company's performance, to see what the data can tell us about 2024.
Bracha Arnold
February 13, 2025
Bloomin' Brands
Outback Steakhouse
Fleming’s Prime Steakhouse & Wine Bar

Dining
The Beat of the Bowl: Visitation Patterns for CAVA and sweetgreen
CAVA and sweetgreen have been rapidly expanding, cementing their place in the fast-casual dining landscape. We dive into the data to take a closer look at CAVA and sweetgreen’s foot traffic performance and uncover the seasonal visitation patterns driving appetite for these chains in 2025.
Ezra Carmel
February 12, 2025
CAVA
Sweetgreen
Fast-Casual

Office
Placer.ai Office Index: January 2025 Recap
Find out how office visits in January 2025 reacted to cold weather - and where the return-to-office stands at the start of the new year.
Shira Petrack
February 11, 2025
Return To Office
Office Buildings
Office

Retail
Brick-and-Mortar Stores as Brand Amplifiers: Analyzing the Meta Popup Lab
Pop-ups offer brands a powerful way to amplify digital offerings and connect consumers with new products. We analyzed visitation data from Meta's recent Popup Lab to gauge customer reaction - and what it means for the future of brick-and-mortar retail.
Caroline Wu
February 11, 2025
Meta
Ray-Ban

Retail
Placer 100 Index, January 2025 Recap – Strong Start to 2025
Find how how visits to the Placer 100 Index for Retail & Dining - a dynamic, curated list of leading chains operating in the country - performed in January 2025.
Shira Petrack
February 10, 2025
Placer 100 Index for Retail & Dining
Warby Parker

Retail
Placer.ai January 2025 Mall Index: Visit Growth Across Formats
How was the first month of the year for mall types across the country? We dove into the data to find out.
Shira Petrack
February 7, 2025
Malls
Mall Index

Leisure
The NFL Conference Championships and What They Might Tell Us About the Super Bowl
The Kansas City Chiefs and Philadelphia Eagles hosted conference championships at their home stadiums ahead of their Super Bowl appearances. We took a closer look at the visitors who came to these games and what that might mean for the upcoming Super Bowl.
Ezra Carmel
February 6, 2025
Stadiums
NFL
Super Bowl