Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In
Dining

Visits to BevAlc Retailers Remain Higher than Pre-Pandemic

See how BevAlc retailers like Total Wine & More and BevMo! are doing towards the second half of 2022.

By 
Shira Petrack
June 30, 2022
Visits to BevAlc Retailers Remain Higher than Pre-Pandemic
SHARE
Explore our free tools to get timely insights into key industries
Check out the latest trends for
No items found.
Key Takeaways

We looked at year-over-year (YoY) and year-over-three-year (Yo3Y) visits to BevMo!, Total Wine & More, and ABC Fine Wine & Spirits to understand where BevAlc (Beverage Alcohol) visitation patterns stand as we head towards the second half of 2022. 

Liquor Store Visits Begin to Normalize 

BevAlc foot traffic broke records in 2021, as many Americans turned to alcohol to cope with the pandemic stress. Consumers visited BevMo!, Total Wine & More, and ABC Fine Wine & Spirits in droves to purchase the beers, wines, and spirits they could no longer get at bars and restaurants. And YoY visits in 2022 also started strong with monthly visits in February 2022 up 10.4%, 6.2%, and 3.2%, respectively, for BevMo!, Total Wine, and ABC compared to February 2021.

In recent months, however, BevAlc foot traffic has normalized somewhat from its pandemic heights. Visits have been on a downward trend since March 2022, with all three brands seeing negative YoY visit gaps in May 2022. This could indicate that restaurants and bars are slowly returning to play their pre-pandemic roles in consumers’ drinking routines and social lives. 

Category Foot Traffic Significantly Higher than in 2019  

Still, even as the bar scene returns, foot traffic to the three retailers analyzed is still significantly higher than it was in 2019. In May 2022, visits to BevMo!, Total Wine, and ABC were 2.1%, 17.6%, 18.8% higher, respectively, than in May 2019. And since BevMo!, Total Wine, and ABC have also been investing in their e-commerce channels – and online alcohol sales have risen accordingly – the heightened foot traffic may not even represent the full extent of the increase in demand. 

The increase in Yo3Y traffic indicates that, despite the wider bar and restaurant reopening, many of those who increased their drinking over the pandemic are still keeping their home bars better stocked than in 2019. 

June Foot Traffic Patterns Remain Consistent 

Weekly foot traffic trends in June 2022 remained consistent with the visit patterns seen earlier this year - YoY visits fell while Yo3Y visits showed a marked increase. Yo3Y visits for the week of June 13, 2022 were up 24.0%, 39.4%, and 28.8% and YoY visits were down 6.5%, 6.1%, and 12.7% for BevMo!, Total Wine, and ABC, respectively. 

The three brands’ strong Yo3Y performance is consistent with the recent 2021 COVID-19 follow-up study that found that the alcohol consumption for several demographic subgroups increased over the pandemic, especially among adults between the ages of 35 to 49. The price of alcohol products has also been relatively un-impacted by inflation, which may make in-store alcohol purchasing particularly attractive now.

Biggest Increase in Weekend Visits 

Looking at location data shows that the growth in 2022 foot traffic relative to 2019 is largely driven by a growth in weekend visits. Between January and May 2022, Yo3Y weekday visits to BevMo!, Total Wine, and ABC increased by 5.2%, 22.4%, and 16.6%, respectively. Meanwhile, Yo3Y weekend visits for the three brands over the same period increased by 10.7%, 28.1%, and 34.7%, respectively.

This may also indicate that more consumers are incorporating a trip to the liquor store into their regular shopping routine. Instead of visiting BevAlc retailers only ahead of special occasions, more consumers may now be adding a stop at BevMo! or Total Wine to their weekend grocery runs. During the isolation and social distancing of the past two years, consumers may have acquired new habits – a glass of wine in the evening, a couple beers on a Sunday afternoon, cocktails with friends on a Friday night – and the sustained increase in Yo3Y BevAlc foot traffic may indicate that these habits are sticking.

For more data-driven retail insights, visit Placer.ai.

Learn how downtown regions across US cities are measuring up with our free tools.
Check out the latest trends for
No items found.
Explore our free tools to get timely insights into key industries
Check out the latest trends for
No items found.
SHARE
Get 3 brand & industry
breakdowns every week
Subscribe to the newsletter
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.

Recent Publications

Get 3 brand & industry breakdowns every week

Subscribe to the newsletter
Text Link
BevAlc
Text Link
BevMo!
Text Link
Total Wine & More
Home Depot and Lowe’s Heading Into the Holidays
Starbucks and Dutch Bros: Short Visits Lead the Way
Planet Fitness: Raising the Bar(bell)
Checking in With Full-Service Restaurants: First Watch, Chili’s, and Outback Steakhouse
RBI and Yum!: QSR Resilience in 2024
Boot Barn and DSW: Stepping Up Their Game
Target’s October Circle Week: A Data-Driven Snapshot
Chipotle, Shake Shack & Wingstop: Dining Success in Q3 2024
Playa Bowls and Tropical Smoothie Cafe: Berry Big Business
Cheesecake Factory & BJ’s Restaurants: Full-Service Success
Checking in on McDonald's and Wendy's 
Sprouts Farmers Market: A Specialty Grocer With a Traditional Twist
CAVA: The Craze Continues
Placer.ai Reaches $100M Annual Recurring Revenue
Catching Up With Carter's 
A Texas Roadhouse and LongHorn Steakhouse Showdown
Placer.ai Mall Index: September 2024 Recap – Labor Day Peaks and Holiday Season Predictions
Albertsons Q3 Check-In
Looking Ahead to the 2024 Holiday Season
Trader Joe's: Continuing to Thrive in 2024
Bowlero and AMF: A Ten-Pin Knockout
Recreational Retail: Store Performance in 2024
Placer.ai White Paper Recap – September 2024
A QSR and Fast-Casual Face-Off
Sam’s Club’s In-Store Retail Media Network Opportunity
The Rising Stars: Six Metro Areas Welcoming Young Professionals
Costco in 2024: A Deep Dive
Sherwin-Williams in 2024: Brighter Than a New Lick of Paint
Life Time and Orangetheory: Premium Fitness Flourishing
C-Stores: More Than A Pit Stop
Darden: Dining Dominance Undeterred 
Placer 100 Index for Retail and Dining: August 2024 Recap
Placer.ai Office Index: August 2024 Recap
Placer.ai Mall Index: August 2024 Recap – Back-To-School In Full Swing
Auto Parts Retailers: The Traffic Continues
Pumpkin Spice Works its Magic Once Again
School Season Sparks Retail Growth
Placer.ai White Paper Recap – July & August 2024
Big Lots’ Big Rightsizing Move in Four Data Points
Fun Away From The Sun: Checking in With Eatertainment
Domestic Migration and Population Growth: Strong Currents Off The Carolina Coast
The Civic Impact of Summer Events
Retail Trends in College Towns: A Back-to-School Snapshot
Five Below and Ollie’s Bargain Outlet: Consumers Still on the Hunt for Discounts
Macy’s & Bloomingdale’s: Into 2024 and Beyond
Limited Time Only: The Trend Continues
Beauty in 2024: Many Ways to Win
Dollar General & Dollar Tree: Powering Ahead in Q2 2024
The Home Depot and Lowe's Foot Traffic Remodel in Q2 2024
Superstore Update: Summer Savings Spree
Placer.ai Mall Index: July 2024 Recap – From Fourth of July to Back-to-School
Placer.ai Office Index: July 2024 Recap
Summer Movie Madness: Blockbuster Films Boost Foot Traffic
Driving Success: Toyota in 2024
Denny’s and IHOP: An All-Day Breakfast Matchup
Warby Parker: Seeing Clearly Now
Planet Fitness at the 2024 Halfway Point
Serving Summer 2024: RBI and Yum! Brands Q2 Foot Traffic
Starbucks, Dutch Bros., Dunkin’: Finding Summer Success
Fast Food and Fast Casual Favorites, Plus CosMc’s Takeoff
Chipotle and Sweetgreen: Fast-Casual in Q2 2024
First Watch, Texas Roadhouse, and Applebee’s: An FSR Roundup
Albertsons Companies: H1 2024 Recap
Teaming Up For Success: Sports Stadium Sponsorships
Limited Time Offers: Price Wars Boost Visits
Placer 100 Index for Retail & Dining: June 2024 Recap
Placer.ai Mall Index: June 2024 Recap
Placer.ai Office Index: June 2024 Recap
Inside Out 2: The New Blockbuster Bringing Crowds Back to Theaters
Petco and PetSmart: A Head to Head
Frozen Delights: Exploring Ice Cream Chains Across America
Placer.ai White Paper Recap – June 2024
Barnes & Noble: Writing a New Story
Small Format Stores - Sprouting, Blooming, and Expanding
Retail and Dining on Father’s Day
Thrift Store Visit Scores
Charting Value Grocery’s Visit Growth
Placer 100 Index for Retail & Dining: Introduction and May 2024 Recap
Digging Into Darden: Q2 2024 Update
2024 Retail and Dining Trends Update
TRU and avid: Midscale Hotels on the Rise 
Diving Into Kroger: A Strong Start to 2024
Placer.ai Mall Index: May 2024 Recap – Mall Visits on the Rebound
Placer.ai Office Index: May 2024 Recap
2024 Memorial Day Recap
Las Vegas: A Tourism and Migration Deep Dive
Eatertainment Chains: Full on Food, Fun, and Foot Traffic
The Promise of Luxury Apparel
Catching Up With Ulta Beauty & Gap Brands
Ollie’s Bargain Outlet and Five Below: Q1 2024 Treasure Troves
CAVA Still Going Strong
Driving Success: Auto Parts Chains in 2024
Checking in With DICK’S Sporting Goods
Mother’s Day Shopping and Dining Trends
Placer.ai Mall Index: April 2024 Recap – Retail Resilience Heading into Spring
Dollar Stores Still Gaining Momentum
Off-Price Apparel Chains After Q1 2024: Demographics in the Balance
Walmart, Target, and Wholesale Clubs Continue to Thrive
Home Improvement and Decor Check In
Placer.ai Office Index: April 2024 Recap – Recovery Continues