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Holidays & Seasonal Trends

INSIDER
Report
Hotels in the Heart of the City
Dive into the data to examine hotel visit trends across four major downtown cores: Miami, Chicago, New York, and Los Angeles.
March 10, 2025

Articles & Executive Insights

Article
Black Friday Weekend: Plenty of Reason for Cheer
Black Friday is the biggest retail milestone of the year – drawing millions of shoppers to stores nationwide. How did brick-and-mortar retailers fare during this year’s Black Friday? We took a closer look at the data to find out.
Lila Margalit
December 5, 2024
3 minutes
Article
Pre-Thanksgiving Travel & Leisure Visitation Patterns
Many Americans choose to take the entire week of Thanksgiving off, heading home early and maximizing family time during the holiday. How does the extra vacation time impact travel and leisure foot traffic? We dove into the data to find out. 
Shira Petrack
December 4, 2024
4 minutes
Article
2024 Pre-Thanksgiving Consumer Traffic Trends 
We dove into the consumer foot traffic trends for the week before Thanksgiving to uncover some lesser-known ripple effects the holiday brought to retail, dining, airports, and more.
Shira Petrack
December 3, 2024
3 minutes
Article
Turkey Wednesday 2024: A Veritable Grocery Feast 
Turkey Wednesday – the day before Thanksgiving – is the busiest day of the year for the grocery industry. How did this year’s Turkey Wednesday measure up – and which brands capitalized most successfully on this critical shopping event?
Lila Margalit
December 2, 2024
5 minutes
Article
Starbucks’ Red Cup Day Makes a Comeback 
Visits to Starbucks usually spike on its annual Red Cup Day, as patrons flock to the chain to order a specialty holiday beverage and receive a complimentary reusable red cup. How successful was the promotion in 2024? We took a look at the data to find out.
Shira Petrack
November 27, 2024
3 minutes
Article
Dollar Stores Ahead of the Holidays
Shoppers continue to prioritize value in 2024, offering opportunities for discount and dollar stores to thrive during the upcoming holiday season. We took a look at what this holiday season might have in store for discount retailers Dollar Tree and Dollar General.
Bracha Arnold
November 25, 2024
3 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Reports

INSIDER
Report
Meet You at the Mall: Malls' Summer Draw
We dove into the data to see how malls have been performing in 2024 – and explore factors driving mall foot traffic during peak summer months
October 11, 2024
8 min read
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