With spring break upon us, we dove into the data to see how today’s college crowd allocates its dining dollars. Where do they like to eat out? And how can brands best cater to their preferences? 

How has Old Navy's introduction of occasionwear impacted visits to its stores, and what can these impacts tell us about the brands' consumer base?

American Dream hosted the first ever JonasCon on March 23rd, 2025. How did the event impact visitation trends, and what does the success of JonasCon mean for the future of malls? We dove into the data to find out.

Dollar Tree's recently announced plan to sell Family Dollar at a significant loss is another sign of the recent struggles in the discount and dollar store sector. We dove into the data to understand what is driving Dollar Tree’s decision and what this means for Family Dollar moving forward.

Five years after the pandemic, and deep into a renewed national interest in wellness and sober living, how is the Bev Alc segment faring? We took a deep dive into the space to uncover new trends, changes with consumer engagement, and potential headwinds for the industry. 

The apparel space has faced considerable headwinds in recent years – from changing consumer preferences to cutbacks in discretionary spending. We dove into the data for various apparel categories to explore emerging industry trends and see what foot traffic patterns can tell us about the state of ap

CVS and Walgreens, the two largest drugstore chains in the country, have faced increased competition in recent years. To adapt, both chains are optimizing their brick-and-mortar footprints. We took a look at the two chains’ visit performance to see what lies ahead for each. 

Target is building out its baby and toddler assortment - find out what the data says about that decision.

In a period marked by ongoing inflation and rising grocery prices, two chains – Trader Joe’s and Aldi – continue to thrive. We took a closer look at the two chains’ data to see what is driving their continued success.

Despite general growth in retail visitation over the past few years, rapid price increases and changes in consumer behavior may finally have caught up to consumers across income levels. Retailers are increasingly targeting high income consumers to offset a drop-off in demand.

Iconic clothing brand Brooks Brothers has experienced a challenging few years, but recent foot traffic suggests that things are turning around for the retailer. We took a look at the location analytics for the brand to see how it’s been weathering recent challenges. 

Smaller-format home improvement chains have been making a splash lately and outperforming their competitors in the past few years. We took a look at some of the analytics behind this trend.

Walmart recently purchased a mall in Allegheny, PA. We took a look at the data - for this and other mall purchases - to see what may lie behind the move.

Egg prices are skyrocketing, and breakfast-focused restaurants, where eggs are a staple, are feeling the impact. We took a look at visit data to some major breakfast chains to see how price increases are affecting their foot traffic.

See how Darden Restaurants, Inc. fared throughout 2024 and how things are shaping up at the start of 2025.

How did the activewear and sporting goods segment fare throughout 2024? We dove into foot traffic for Nike, lululemon, and DICK’S Sporting Goods to find out.