Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In
Office

Office Recovery Continues Despite Fuel Hikes

We took a look at office foot traffic trends since the start of the pandemic to see what visit patterns can tell us about the workplace recovery. 

By 
Bracha Arnold
July 11, 2022
Office Recovery Continues Despite Fuel Hikes
SHARE
Explore our free tools to get timely insights into key industries
Check out the latest trends for
No items found.
Key Takeaways

About the Office Building Indexes: These indexes analyze nearly 250 office buildings (53 in San Francisco, 72 in Manhattan, 50 in Boston, and 65 in Chicago). They only include commercial office buildings and commercial office buildings on the first floor (like an office building that might include a national coffee chain on the ground floor). They do NOT include mixed-use buildings that are both residential and commercial. Placer.ai leverages a panel of tens of millions of devices and utilizes machine learning to make estimations for visits to locations across the country. 

We took a look at office foot traffic trends since the start of the pandemic with a special focus on the first half of 2022 to see what visit patterns could tell us about the workplace recovery. 

Year Over Year Seeing Growth

The first half (H1) of 2022 showed strong year-over-year (YoY) growth for office foot traffic. New York City, Chicago, San Francisco, and Boston all showed sustained growth in monthly office visits compared to the equivalent months last year. 

And although the growth in YoY visits appears to be leveling out, this is likely more a reflection of the increase in office foot traffic throughout the first half of 2021 than of any real downward trend. So while June 2022’s YoY numbers took a dip relative to the colder winter months, the fact that YoY visits were up 54.4%, 38.3%, 84.6%, and 31.2% in New York City, Chicago, San Francisco, and Boston, respectively, indicates that the office return is still underway. 

!function(e,i,n,s){var t="InfogramEmbeds",d=e.getElementsByTagName("script")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement("script");o.async=1,o.id=n,o.src="https://e.infogram.com/js/dist/embed-loader-min.js",d.parentNode.insertBefore(o,d)}}(document,0,"infogram-async");

Monthly Visits Pulling Forward

Month-over-month (MoM) foot traffic data for the first half of 2022 reflects some of the challenges of the year so far – while still indicating that offices are nevertheless continuing their comeback. January saw the Omicron surge, which brought office foot traffic down as people stayed at home. MoM visits picked up again in February and March but stalled somewhat in April and May as the rise in gas prices created yet another obstacle for many would-be commuters. But these dips quickly righted themselves, reaffirming the ongoing pull for offices even in these uniquely challenging circumstances. 

Now, gas prices have begun to trend downward, and COVID restrictions are fading into the background. As the year continues and the unpredictability caused by both a COVID surge and the unique confluence of inflation and skyrocketing fuel costs begin to level out, we are seeing the workplace foot traffic recovery picking up once again.

In June, MoM office foot traffic in New York City, Chicago, San Francisco, and Boston increased by 17.0%, 7.6%, 19.3%, and 5.1%, respectively. Workers who are choosing to go into the offices seem to have made space in their budgets and accepted higher gas prices. 

!function(e,i,n,s){var t="InfogramEmbeds",d=e.getElementsByTagName("script")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement("script");o.async=1,o.id=n,o.src="https://e.infogram.com/js/dist/embed-loader-min.js",d.parentNode.insertBefore(o,d)}}(document,0,"infogram-async");

Office Foot Traffic Still Significantly Lower than Pre-Pandemic

Foot traffic to offices, while showing strong upward trajectories, may never look the way it did pre-pandemic, as attitudes toward coming into work have shifted dramatically over the past few years. While many workers have returned to the office – a recent survey showed that 11% of workers are fully remote, down from 22% in April 2021 – that does not mean that 89% of workers are back in the office. As of May 2022, only 65% of workers surveyed said they were back in the office full time. 

The year-over-three-year (Yo3Y) foot traffic seems to align with these numbers. Monthly foot traffic to office buildings in New York City, Chicago, San Francisco, and Boston is still lagging behind foot traffic in the equivalent months in 2019. 

Still, that doesn’t mean that there is no recovery. The foot traffic comparisons have been narrowing considerably, with the June 2022 Yo3Y office visit gap to New York City, Chicago, San Francisco, and Boston down to 33.5%, 40.9%, 60.4%, and 24.6%, respectively. And while San Francisco has seen larger visit gaps than the other cities we looked at, this may simply be due to the overall population changes seen in San Francisco since the beginning of the pandemic. The city saw its population shrink by 3.1% between January 2019 and April 2022, leaving its offices with fewer feet available to boost foot traffic.  

!function(e,i,n,s){var t="InfogramEmbeds",d=e.getElementsByTagName("script")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement("script");o.async=1,o.id=n,o.src="https://e.infogram.com/js/dist/embed-loader-min.js",d.parentNode.insertBefore(o,d)}}(document,0,"infogram-async");

As the pandemic eases, returning to the office continues to be a fraught topic. Companies are still grappling with whether to mandate a full-time return, or go all-in on hybrid work. Employees are finding that the benefits of working from home far outweigh those of coming into the office, and after two years of flexibility, employers will need to find a way to entice their employees to come back full time. While numbers are trending upward, and visit gaps are narrowing consistently, whether these trends will continue or level out remains to be determined. 

Will offices return to full capacity in the next few months? 

Visit placer.ai to find out.

Learn how downtown regions across US cities are measuring up with our free tools.
Check out the latest trends for
No items found.
Explore our free tools to get timely insights into key industries
Check out the latest trends for
No items found.
SHARE
Get 3 brand & industry
breakdowns every week
Subscribe to the newsletter
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.

Recent Publications

Get 3 brand & industry breakdowns every week

Subscribe to the newsletter
Text Link
Office Buildings
Text Link
Return To Work
Dutch Bros. & Sprouts: Beverage-Led Success
Off-Price Apparel: Off to a Strong Start in 2025
Visitation Trends and Shopping Behaviors at Walmart & Target 
Restaurant Success in 2025: Experience, Convenience, and Familiarity
Home Improvement Segment Shows Stability
Fitness Starts Strong in 2025
The Meat of the Matter: Bloomin’ Brands in 2024
The Beat of the Bowl: Visitation Patterns for CAVA and sweetgreen
Women's Sports on a Roll: Packed Stadiums, The Sports Bra Bar & Restaurant, and Impacting CRE
Year of the Dragon, Luckiest Animal in the Zodiac: Will that Luck Hold for Asian-Themed CRE?
Washington DC: How the Population in Our Nation's Capital has Evolved Following the Pandemic
What First Half 2024 Visit Trends Tell Us About What to Expect in the Second Half
What Does Walmart’s Results Mean for Other Discretionary Retailers?
Warehouse Clubs: Younger Visitors Support Growth
Wayfair: Early Impressions from Wayfair's New Wilmette Store
We're All Mad for March Madness: NCAA Women's Basketball is Breaking All Sorts of Records
Warehouse Clubs: Finding the Perfect Timing
Ulta: A Thing of Beauty
The Sweet Smell of Success: How CPG Brands are Bringing Their Brands to Life with Experiential Stores
Urban Outfitters: High Income, Specialty Fleets Still Thriving
The Silver Lining to Mall Anchor Department Store Closures
Ulta Beauty: Store Visits and Target Partnership Driving Category Market Share
The Secret to Trader Joe's Success in 2023
Tractor Supply: Visitation Share Gains Continue Despite Weather-Related Disruptions
Takeaways from the 2024 Fast Casual Executive Summit
The Lure of Waikiki and Beyond: The Feel of Fifth Avenue on Oahu?
Target: Circle Week Shows Signs of Success
Suiting Up in Boston: Newbury Street Suitsupply Store Showing Signs of Strength
Takeaways from Shoptalk Fall
Stew Leonard’s: Specialty Grocery Still a Shining Example
Small Towns, Deepening Pockets: How Migration is Changing the Face of Boise
Studs: Reinvigorating the Accessories Category
South Asian Influence on Sports, Groceries, and Malls
Starbucks: Silver Linings After a Difficult Quarter
Shopping "High-Low": Escada and Club Monaco share space in Beverly Hills
Round1 Entertainment Expands with Spo-Cha Concept
Self-Storage: More Industry Consolidation Ahead
Self-Storage: Consolidation Driving Year-Over-Year Increases in Visits
Return to Office is Hot in Miami: Placer's New Return to Office Dashboard Launches
Restaurants: Bifurcation Here Too
Self-Storage: More Consolidation as Public Storage Acquires Simply Self Storage
Return to Office Insights: Miami and New York in the Lead
RFDC Takeaways: Lessons from CAVA and Other Restaurant Visit Share Winners
Pop-Ups Drive Excitement and Foretell Brand Demand
Restaurants: Where Do We Stand After Q1 2024
Restaurant Outlook 2024: Year of New Location Expansion Plans?
Reformation: Building an Apparel Destination
Pickleball and Padel: Saviors for Malls, but Threats to Tennis Courts?
Regional Grocery Update: Consumers Seeking Out Lower Prices
QSR Visit Trends: What Gives?
Performing Arts: Takeaways from the California Presenters Conference and Spotlight on Arizona Venues
Public Storage: Self-Storage Demand Resilient
QSR Chicken: Driving the Industry's Growth
Planet Fitness: Signs of a More Resilient Fitness Club Visitor?
Parks, Recreation Centers, and Redeveloped Malls: Community Glue
Outlet Malls: Ontario Mills Leads Black Friday, Arundel Mills Tops November Visitation
Olympics Boost: PR is Priceless
Olympic Inspiration: Is the Fitness Category Bringing Home the Gold?
Outlook for Holiday Thrifting: Inflation, Sustainability, and Gen Z Fuel Growth
Oklahoma, OK!: The Opening of Tulsa Premium Outlets Kickstarts Excitement
"Must-Have" Tenants for 2025: Top Brands to Elevate Your Outdoor Shopping Center
National Restaurant Association Show Takeaways: Who’s Winning the Food Fight?
Non-Traditional Anchors: Cheers or Jeers for Those Replacing Sears?
McDonald's: Where Do Whitespace Opportunities Exist?
Megamalls: All-Day Experiences, Entertainment, and Dining
Mercado Gonzalez: This Mexican Food Hall is a Magnet
Messi Mania hits Miami and LA
Luxury Outlet Malls: Seeing Strong Back-to-School Traffic and the Lure of Luxury
McDonald's: "Adult Happy Meal" Sets a High Bar for QSR Promotions
McDonald’s Swift E. Coli Response Should Minimize Traffic Impact, and SpongeBob’s a Hit at Wendy’s
Measuring the Impact of California’s Minimum Wage Increase on Restaurants
McDonald’s Joins the Restaurant Value Wars of 2024
McDonald’s and the Evolving State of Food Retail
How Have Winter Storms Impacted Retail Visits?
Luxury and Sustainability are the Ethos Driving 1 Hotels
Market Spotlight: How New Mexico Highlights its Cultural and Arts Scene to Drive Business and Leisure Tourism
Marine Layer: "Perfect for a 7-Day Weekend Kinda Lifestyle"
Market Spotlight: Downtown DC Breathes a Sigh of Relief as Washington Wizards and Capitals Stay Put
Kroger/Albertsons: Assessing the Aftershock
Lions and Tigers and Bears, Oh My!: Aquariums and Zoos trends from A to Z
Limited Too: Brand Relaunch Has Millennials in Mind
Let's Get Physical! Fitness Chains in Better Shape to Withstand Economic Volatility
Kohl's + Babies"R"Us: Early Learnings from Newly Opened Michigan Locations
ICSC Takeaways: Retail Optimism, Getting Creative with Formats, Impact of Hybrid/Remote Work, and Miami is Hot
Ikea: Why Invest More in Home Furnishing Retail Now?
In-N-Out Burger: What to Expect as the Brand Moves East
Haunted Car Wash? Tunnel of Terror “Boo”sts traffic by 3x
Hispanic Grocery Chains: Celebrating Cinco de Mayo‍
Housewares Retail: Kitchen Focused Chains Still Thriving
Home Improvement: Harbor Freight and Ace Hardware Drive Outperformance through Smaller Markets
Home Furnishing: 2024 Outlook for Housewares, Mattress, and Furniture Retail
Happy Hispanic Heritage Month! Popularity of Hispanic Grocery Underlines Growing Appetite for Latin Foods
Holiday 2024: Time is of the Essence
Hispanic Grocery: Customizing the Merchandise Assortment to the Neighborhood
Happy Nowruz! Celebrating Persian New Year with a Tour of Tehrangeles
Happy Lunar New Year Part 2: Vietnamese, Korean, and Pan-Asian Malls
Gifting, Paper and Books: Consumers Crave More in One Place
Golf's COVID Comeback: PGA Superstore Reaping the Benefits
GEN Korean BBQ House: IPO Filing Underpins the Importance of Experiential Dining
Formula 1: U.S. Grand Prix Expansion Winning Key Visitor Segments