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Apparel
Brooks Brothers Rightsizing Success
Iconic clothing brand Brooks Brothers has experienced a challenging few years, but recent foot traffic suggests that things are turning around for the retailer. We took a look at the location analytics for the brand to see how it’s been weathering recent challenges.
Bracha Arnold
March 21, 2025
Brooks Brothers
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Retail
The Rise of Smaller-Format Home Improvement Retailers: How Ace Hardware and Harbor Freight Are Outpacing Big-Box Chains
Smaller-format home improvement chains have been making a splash lately and outperforming their competitors in the past few years. We took a look at some of the analytics behind this trend.
R.J. Hottovy
March 20, 2025
Ace Hardware
Harbor Freight
Home Improvement

Retail
Walmart’s Mall Purchase: Towards a More Diversified Portfolio
Walmart recently purchased a mall in Allegheny, PA. We took a look at the data - for this and other mall purchases - to see what may lie behind the move.
Caroline Wu
March 20, 2025
Walmart
Malls

Dining
Diving Into Breakfast Chains: What “Eggs”actly is Going On With Eggs Right Now?
Egg prices are skyrocketing, and breakfast-focused restaurants, where eggs are a staple, are feeling the impact. We took a look at visit data to some major breakfast chains to see how price increases are affecting their foot traffic.
R.J. Hottovy and Caroline Wu
March 19, 2025
Waffle House
IHOP
Denny's
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Dining
Darden Weathers the Storm
See how Darden Restaurants, Inc. fared throughout 2024 and how things are shaping up at the start of 2025.
Lila Margalit
March 18, 2025
Darden

Retail
Sportswear in the New Year
How did the activewear and sporting goods segment fare throughout 2024? We dove into foot traffic for Nike, lululemon, and DICK’S Sporting Goods to find out.
Bracha Arnold
March 17, 2025
Nike
Lululemon
DICK'S House Of Sport

Retail
Placer 100 Index, February 2025 Recap
The Placer 100 Index for Retail and Dining uncovered some slight foot traffic downturns in February 2025 - but plenty of bright spots emerged too. We dive into the data to see which brands are thriving.
Lila Margalit
March 13, 2025
Placer 100 Index for Retail & Dining
Chili's
Bath & Body Works

Retail
Discount and Dollar Stores in a Strong Position to Start 2025
Discount and Dollar Stores increasingly serve as destinations for essentials. We dove into the data for Dollar General, Dollar Tree, and Five Below to find out what drove their success in 2024 and what may lie ahead for the chains in 2025.
Ezra Carmel
March 13, 2025
Dollar Tree
Dollar General
Five Below

Office
Placer.ai February 2025 Office Index: Is The Recovery Stalling?
How did visits to office buildings fare in February 2025? We dove into the location analytics to find out.
Shira Petrack
March 11, 2025
Office Building Index
Return To Office

Dining
Why Chipotle’s 2025 Outlook Looks Conservative
Chipotle's conservative 2025 sales forecast may be surpassed due to successful menu innovations, continued expansion into high-performing smaller markets, and the efficiency gains from expanding Chipotlane locations.
R.J. Hottovy
March 10, 2025
Chipotle

Retail
Allbirds: Flying Towards New Opportunities
Allbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.
Bracha Arnold
March 10, 2025
Allbirds
DTC

Retail
Placer.ai Mall Index: February 2025
With 2025 firmly underway, how are mall visits performing? We took a look at February's data to find out.
Shira Petrack
March 7, 2025
Malls
Mall Index
Indoor Malls
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Retail
Beauty Retail: Changes, and Challenges Ahead
How are beauty retailers performing as consumers shift their focus to other discretionary categories? We took a look at visits to major retailers like Ulta to find out.
Elizabeth Lafontaine
March 6, 2025
Beauty
Ulta
Sally Beauty

Leisure
Who Attends the Super Bowl and the Daytona 500?
Two of the biggest sporting events of the year – the Super Bowl and the Daytona 500 – took place in February 2025. We dove into the location analytics and demographic characteristics of visitors for both events to find out who attends the Big Game and the Great American Race.
Ezra Carmel
March 6, 2025
Super Bowl
Daytona 500

Dining
The $1B Question: Why Dave’s Hot Chicken Is a QSR Powerhouse
Dave's Hot Chicken is reportedly in talks to sell itself to Roark Capital for $1 billion. We took a look at the chicken chain's growth potential to highlight why Dave's is such a lucrative player in the QSR space.
R.J. Hottovy
March 5, 2025
Dave's Hot Chicken
QSR

Retail
Kroger’s Grocery Dominance in 2025
The Kroger Company is one of the largest grocery retailers in the U.S, and the company continues to play a key role in the supermarket industry in 2025. We dove into traffic data for the company as a whole and for its leading banners to understand what 2025 may hold in store for the corporation.
Shira Petrack
March 5, 2025
Grocery
Kroger