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Albertsons Analysis: Stability Going into the New Year

Find out how visitor traffic at Albertsons is performing over the past few years.

By 
Bracha Arnold
April 11, 2025
Albertsons Analysis: Stability Going into the New Year
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Key Takeaways
  • In 2024, combined visits to Albertsons banners declined slightly relative to their 2023 peak (-1.1%), but remained significantly higher compared to pre-pandemic 2019 (+10.5%), indicating a stabilization after a period of strong growth.
  • Between 2019 and 2024, the share of Albertsons visits relative to the discount & dollar store category remained largely stable even as the relative visit share of non-Albertsons grocery stores shrunk.
  • Though visits are higher than in 2019, average dwell times at Albertsons have declined – falling from 22.7 minutes in 2019 to 21.6 minutes in 2024 – reflecting a broader trend towards shorter, more focused grocery trips.
  • On a banner-wide level, visits remained close to 2023 levels in 2024, with some chains – like Shaw’s Supermarket and Jewel-Osco – experiencing growth year-over-year (YoY).

Visits Slow Relative to 2023, But Still on Upward Trajectory

Traffic to Albertsons banners has increased steadily over the past couple of years, with visits still significantly higher (10.5%) than in pre-pandemic 2019. So while visits did dip slightly relative to 2023 (-1.1%) – likely due to stabilization following the robust growth of recent years – the minimal decline highlights Albertsons’ capacity to maintain strong foot traffic despite a challenging economic environment.

Albertsons Closes Visit Gap in 2025 

Zooming into quarterly-level data also highlights Albertsons’ strength. After narrowing its year-over-year (YoY) visit gap from -2.5% in Q2 2024 to -0.9% in Q3 and Q4 2024, Q1 2025 visits are now level with Q1 2024 traffic – suggesting that Albertsons’ visits have indeed stabilized, with the company holding on the gains of the past couple of years.

Stable Visit Share Over The Years

The company’s resilience in the face of the growing competition from discount & dollar stores is likely contributing to Albertsons’ strength.

Inflation and high prices have had a major impact on grocery shopping behavior in recent years, with discount stores emerging as significant players in the grocery market. Indeed, between 2019 and 2024, the share of visits to the discount & dollar category out of total grocery and discount & dollar store visits increased from 23.4% to 25.5% – likely due to some shoppers favoring more affordable grocery channels over traditional supermarkets. Meanwhile, grocery’s relative visit share decreased, with traffic to the grocery category (excluding Albertsons banners) falling from 67.8% in 2019 to 66.0% in 2024. But Albertsons’ relative visit share remained largely stable during this period – suggesting that, even as budget-conscious consumers gravitate towards discount stores, Albertsons has managed to retain its customer base.

Shorter, Mission-Driven Visits

Albertsons, like other grocery stores, has seen an increase in short visits in recent years, leading to shorter average dwell time. Between 2019 and 2024, the average length of stay across Albertsons brands dropped from 22.7 minutes to 21.6 minutes.

The drop in visit duration may be partially attributed to the growing segment of consumers who prefer the convenience of picking up their groceries via lockers or curbside, or who are supplementing their online orders with quick trips in-store. And as Albertsons has invested in curbside pickup, delivery, and online shopping options across a number of its banners, the company is well positioned to meet the demand for flexibility and efficiency in the grocery space.

Albertsons Brands Stay the Course

Diving into some of Albertsons’ biggest brands reveals that visits to most banners stayed relatively close to 2023 levels, with YoY traffic trends ranging from -2.7% to +2.9%. While banners like Albertsons, Safeway, and VONS saw slightly fewer visits in 2024 compared to 2023, Jewel-Osco and Shaw's Supermarket enjoyed YoY visit growth. 

Albertsons Keeps It Consistent

Albertsons is making the best of a challenging economic environment, keeping visits close to previous levels and maintaining its share of the grocery visit pie.

Will the grocery banner see visit growth into 2025? Visit Placer.ai for more up-to-date grocery retail insights.

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