Insights into the physical world anchored in location analytics

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Report
Meet You at the Mall: Malls' Summer DrawWe dove into the data to see how malls have been performing in 2024 – and explore factors driving mall foot traffic during peak summer months
October 11, 2024
8 min read
Industry Trends
Year-Over-Year Visits to Grocery Stores by State
Executive Insights

Executive Insights
Diving Into Breakfast Chains: What “Eggs”actly is Going On With Eggs Right Now? The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
R.J. Hottovy and Caroline Wu
Mar 19, 2025
3 minutes
Article
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Article
Darden Weathers the StormThe Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Lila Margalit
Mar 18, 2025
2 minutes
Article

Article
Sportswear in the New YearThe Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Bracha Arnold
Mar 17, 2025
4 minutes
Article

Article
Placer 100 Index, February 2025 Recap The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Lila Margalit
Mar 13, 2025
4 minutes

Latest

Article
Discount and Dollar Stores in a Strong Position to Start 2025Discount and Dollar Stores increasingly serve as destinations for essentials. We dove into the data for Dollar General, Dollar Tree, and Five Below to find out what drove their success in 2024 and what may lie ahead for the chains in 2025.
Ezra Carmel
March 13, 2025
3 minutes

Article
Placer.ai February 2025 Office Index: Is The Recovery Stalling? How did visits to office buildings fare in February 2025? We dove into the location analytics to find out.
Shira Petrack
March 11, 2025
3 minutes

Executive Insights
Why Chipotle’s 2025 Outlook Looks ConservativeChipotle's conservative 2025 sales forecast may be surpassed due to successful menu innovations, continued expansion into high-performing smaller markets, and the efficiency gains from expanding Chipotlane locations.
R.J. Hottovy
March 10, 2025
4 minutes

Article
Allbirds: Flying Towards New OpportunitiesAllbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.
Bracha Arnold
March 10, 2025
2 minutes

Article
Whiskey Business: BevAlc Retailers In 2024The beverage and alcohol (BevAlc) segment has enjoyed a strong showing over the past few years. How did the category perform throughout 2024, and which seasons drove the largest visit spikes?
Bracha Arnold
January 14, 2025
3 minutes

Article
Placer.ai Office Index: December 2024 RecapDive into the December 2024 office recovery data.
Lila Margalit
January 13, 2025
3 minutes

Article
David’s Bridal and JCPenney: Finding the Right FitDavid’s Bridal and JCPenney have both emerged from bankruptcy proceedings with revitalized operational strategies. We took a closer look at the latest visit trends for the brands and uncovered how the demographics of their audiences have changed along with their real estate footprints.
Ezra Carmel
January 9, 2025
4 minutes

Article
Placer 100 Retail & Dining Index: A Robust Holiday SeasonThe Placer 100 Index for Retail and Dining is a dynamic list of leading retailers, providing insight into the wider trends impacting the retail and dining space. And while December had fewer shopping days in 2024 than in 2023, visits remained close to last year's.
Lila Margalit
January 8, 2025
4 minutes

Article
Placer.ai Mall December 2024 Index: Recapping the Holiday Season Malls continued to display their resilience once again in 2024, with traffic to indoor malls, outlet malls, and open-air shopping centers remaining essentially on par with 2023 levels, suggesting a strong positioning ahead of 2025.
Shira Petrack
January 7, 2025
3 minutes

Article
2024 Retail Foot Traffic RecapWith 2024 firmly in the rearview mirror, we look back on the year’s retail foot traffic trends and what they may signal for 2025. Read on for a closer analysis of the retail categories and states that excelled at driving growth.
Ezra Carmel & Noam Maman
January 6, 2025
3 minutes

Article
How the Pandemic Reshaped Florida’s PopulationFlorida became a domestic relocation hotspot over the pandemic. Where did newcomers come from, where did they choose to settle, and which areas are attracting the wealthiest new residents? We dive into the data to find out.
Shira Petrack
January 3, 2025
6 minutes

Article
Christmas Dining Trends: Three Courses of Holiday FareChristmas is a time for gathering at home, but it’s also an occasion when many Americans celebrate by treating themselves to a nice meal out with family and friends. So with the holiday season drawing to close, we dove into the data to see which dining segments benefited from the holiday cheer.
Lila Margalit
January 2, 2025
4 minutes
Retail




Article
Sportswear in the New YearHow did the activewear and sporting goods segment fare throughout 2024? We dove into foot traffic for Nike, lululemon, and DICK’S Sporting Goods to find out.
Bracha Arnold
March 17, 2025
4 minutes

Article
Placer 100 Index, February 2025 Recap The Placer 100 Index for Retail and Dining uncovered some slight foot traffic downturns in February 2025 - but plenty of bright spots emerged too. We dive into the data to see which brands are thriving.
Lila Margalit
March 13, 2025
4 minutes

Article
Discount and Dollar Stores in a Strong Position to Start 2025Discount and Dollar Stores increasingly serve as destinations for essentials. We dove into the data for Dollar General, Dollar Tree, and Five Below to find out what drove their success in 2024 and what may lie ahead for the chains in 2025.
Ezra Carmel
March 13, 2025
3 minutes

Article
Allbirds: Flying Towards New OpportunitiesAllbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.
Bracha Arnold
March 10, 2025
2 minutes
QSR


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Article
From Nashville to Knoxville: Tennessee’s Migration Growth In recent years, Tennessee has emerged as a surprising migration hotspot. We took a closer look at the data to gain a more thorough understanding of the shifts taking place in the Volunteer State.
Bracha Arnold
January 29, 2025
3 minutes

Article
2024 Retail Foot Traffic RecapWith 2024 firmly in the rearview mirror, we look back on the year’s retail foot traffic trends and what they may signal for 2025. Read on for a closer analysis of the retail categories and states that excelled at driving growth.
Ezra Carmel & Noam Maman
January 6, 2025
3 minutes

Article
How the Pandemic Reshaped Florida’s PopulationFlorida became a domestic relocation hotspot over the pandemic. Where did newcomers come from, where did they choose to settle, and which areas are attracting the wealthiest new residents? We dive into the data to find out.
Shira Petrack
January 3, 2025
6 minutes
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Article
Detroit’s Domestic Migration Resurgence Detroit is making a comeback – and location intelligence data can help explain some of the city’s growth.
Bracha Arnold & Noam Maman
December 23, 2024
2 minutes