Insights into the physical world anchored in location analytics

Placer.ai February 2025 Office Index: Is The Recovery Stalling?

How did visits to office buildings fare in February 2025? We dove into the location analytics to find out.

Why Chipotle’s 2025 Outlook Looks Conservative

March 11, 2025

3 minutes

Executive Insights

Chipotle's conservative 2025 sales forecast may be surpassed due to successful menu innovations, continued expansion into high-performing smaller markets, and the efficiency gains from expanding Chipotlane locations.

R.J. Hottovy

March 10, 2025

4 minutes

Allbirds: Flying Towards New Opportunities

Allbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.

March 10, 2025

2 minutes

Placer.ai Mall Index: February 2025

With 2025 firmly underway, how are mall visits performing? We took a look at February's data to find out.

March 7, 2025

3 minutes

Placer.ai Office Index: December 2024 Recap

Dive into the December 2024 office recovery data.

January 13, 2025

3 minutes

David’s Bridal and JCPenney: Finding the Right Fit

David’s Bridal and JCPenney have both emerged from bankruptcy proceedings with revitalized operational strategies. We took a closer look at the latest visit trends for the brands and uncovered how the demographics of their audiences have changed along with their real estate footprints.

Ezra Carmel

January 9, 2025

4 minutes

Placer 100 Retail & Dining Index: A Robust Holiday Season

The Placer 100 Index for Retail and Dining is a dynamic list of leading retailers, providing insight into the wider trends impacting the retail and dining space. And while December had fewer shopping days in 2024 than in 2023, visits remained close to last year's.

January 8, 2025

4 minutes

Placer.ai Mall December 2024 Index: Recapping the Holiday Season

Malls continued to display their resilience once again in 2024, with traffic to indoor malls, outlet malls, and open-air shopping centers remaining essentially on par with 2023 levels, suggesting a strong positioning ahead of 2025.

January 7, 2025

3 minutes

2024 Retail Foot Traffic Recap

With 2024 firmly in the rearview mirror, we look back on the year’s retail foot traffic trends and what they may signal for 2025. Read on for a closer analysis of the retail categories and states that excelled at driving growth.

Ezra Carmel & Noam Maman

January 6, 2025

3 minutes

How the Pandemic Reshaped Florida’s Population

Florida became a domestic relocation hotspot over the pandemic. Where did newcomers come from, where did they choose to settle, and which areas are attracting the wealthiest new residents? We dive into the data to find out.

January 3, 2025

6 minutes

Christmas Dining Trends: Three Courses of Holiday Fare

Christmas is a time for gathering at home, but it’s also an occasion when many Americans celebrate by treating themselves to a nice meal out with family and friends. So with the holiday season drawing to close, we dove into the data to see which dining segments benefited from the holiday cheer.

January 2, 2025

4 minutes

Cookie Chains: Baking It Up A Notch

Specialty cookie chains - Crumbl, Insomnia, and more - have been ascendant over the past few years. We took a look at foot traffic for these chains, as well as some newcomers on the scene, to understand the growth opportunities and see what lies ahead for the cookie space in 2025.

December 30, 2024

4 minutes

Retail

Sportswear in the New Year

How did the activewear and sporting goods segment fare throughout 2024? We dove into foot traffic for Nike, lululemon, and DICK’S Sporting Goods to find out.

March 17, 2025

4 minutes

Placer 100 Index, February 2025 Recap

The Placer 100 Index for Retail and Dining uncovered some slight foot traffic downturns in February 2025 - but plenty of bright spots emerged too. We dive into the data to see which brands are thriving.

March 13, 2025

4 minutes

Discount and Dollar Stores in a Strong Position to Start 2025

Discount and Dollar Stores increasingly serve as destinations for essentials. We dove into the data for Dollar General, Dollar Tree, and Five Below to find out what drove their success in 2024 and what may lie ahead for the chains in 2025.

Ezra Carmel

March 13, 2025

3 minutes

Allbirds: Flying Towards New Opportunities

Allbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.

Redefining Retail Spaces: Lessons from the C-Store Category

March 10, 2025

2 minutes

Latest Reports

INSIDER

Dive into the data to see how convenience stores are redefining retail spaces.

September 16, 2024

5 minutes

INSIDER

How Local Events Promote Economic Growth: The Civic Impact of Summer Events

Dive into the data to find out how major summer events – including Lollapalooza in Chicago and Governors Ball in New York – drive community engagement and boost the local economy.

August 22, 2024

5 minutes

INSIDER

The Rising Stars: Six Metro Areas Welcoming Young Professionals

Find out which metro areas are seeing positive net migration and discover what might be drawing newcomers to these cities.

September 23, 2024

3 minutes

QSR

From Nashville to Knoxville: Tennessee’s Migration Growth

In recent years, Tennessee has emerged as a surprising migration hotspot. We took a closer look at the data to gain a more thorough understanding of the shifts taking place in the Volunteer State.

January 29, 2025

3 minutes

2024 Retail Foot Traffic Recap

With 2024 firmly in the rearview mirror, we look back on the year’s retail foot traffic trends and what they may signal for 2025. Read on for a closer analysis of the retail categories and states that excelled at driving growth.

Ezra Carmel & Noam Maman

January 6, 2025

3 minutes

How the Pandemic Reshaped Florida’s Population

Florida became a domestic relocation hotspot over the pandemic. Where did newcomers come from, where did they choose to settle, and which areas are attracting the wealthiest new residents? We dive into the data to find out.

January 3, 2025

6 minutes