Insights into the physical world anchored in location analytics
INSIDER
Report
Meet You at the Mall: Malls' Summer DrawWe dove into the data to see how malls have been performing in 2024 – and explore factors driving mall foot traffic during peak summer months
October 11, 2024
8 min read
Industry Trends
Year-Over-Year Visits to Grocery Stores by State
Executive Insights
Executive Insights
Diving Into Breakfast Chains: What “Eggs”actly is Going On With Eggs Right Now? The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
R.J. Hottovy and Caroline Wu
Mar 19, 2025
3 minutes
Article
.png)
Article
Darden Weathers the StormThe Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Lila Margalit
Mar 18, 2025
2 minutes
Article
Article
Sportswear in the New YearThe Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Bracha Arnold
Mar 17, 2025
4 minutes
Article
Article
Placer 100 Index, February 2025 Recap The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Lila Margalit
Mar 13, 2025
4 minutes
Latest
Article
Discount and Dollar Stores in a Strong Position to Start 2025Discount and Dollar Stores increasingly serve as destinations for essentials. We dove into the data for Dollar General, Dollar Tree, and Five Below to find out what drove their success in 2024 and what may lie ahead for the chains in 2025.
Ezra Carmel
March 13, 2025
3 minutes
Article
Placer.ai February 2025 Office Index: Is The Recovery Stalling? How did visits to office buildings fare in February 2025? We dove into the location analytics to find out.
Shira Petrack
March 11, 2025
3 minutes
Executive Insights
Why Chipotle’s 2025 Outlook Looks ConservativeChipotle's conservative 2025 sales forecast may be surpassed due to successful menu innovations, continued expansion into high-performing smaller markets, and the efficiency gains from expanding Chipotlane locations.
R.J. Hottovy
March 10, 2025
4 minutes
Article
Allbirds: Flying Towards New OpportunitiesAllbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.
Bracha Arnold
March 10, 2025
2 minutes
Article
Cookie Chains: Baking It Up A NotchSpecialty cookie chains - Crumbl, Insomnia, and more - have been ascendant over the past few years. We took a look at foot traffic for these chains, as well as some newcomers on the scene, to understand the growth opportunities and see what lies ahead for the cookie space in 2025.
Bracha Arnold
December 30, 2024
4 minutes
Article
Super Saturday 2024 RecapSuper Saturday, one of the busiest shopping days of the year, sees stores bustling with last-minute shoppers searching for gifts and holiday essentials. But how did this year's event measure up – and what trends and surprises emerged? We analyzed the data to find out.
Lila Margalit
December 26, 2024
4 minutes
Article
C-Store Visits Well-Positioned For a Strong 2025 Find out how the c-store category is positioned ahead of 2025 and see which chains are growing throughout the country.
Bracha Arnold
December 24, 2024
2 minutes
.webp)
Article
Detroit’s Domestic Migration Resurgence Detroit is making a comeback – and location intelligence data can help explain some of the city’s growth.
Bracha Arnold & Noam Maman
December 23, 2024
2 minutes
Article
Chicken Chains Charge Ahead in 2025 Fried chicken chains like Dave's Hot Chicken and Raising Cane's are some of the most exciting dining segments around. We dove into the visit numbers to see how the segment is faring and highlighted some of the chains making the biggest splash.
Bracha Arnold
December 18, 2024
3 minutes
Article
Darden Restaurants: Holiday Growth AheadDarden Restaurants Inc. is the largest full-service restaurant group in the country. We took a look at the location analytics to see how the company's recent performance, and examined what the holiday season might bring for its wide array of brands.
Bracha Arnold
December 16, 2024
3 minutes
Article
Placer 100 Retail & Dining Index: Strong Kickoff to the Holiday SeasonOverall visits to the Placer 100 Retail & Dining Index were up 0.9% year-over-year (YoY) in November – a strong start to the holiday season. We looked at some of the retailers benefitting most from the holiday shopping surge to see who is coming out ahead.
Shira Petrack
December 12, 2024
3 minutes
Article
Placer.ai Office Index: November 2024 RecapOffice foot traffic in November 2024 saw a temporary decline due to record Thanksgiving travel, but diving into various metro markets revealed significant regional variation.
Lila Margalit
December 11, 2024
4 minutes
INSIDER
Report
2024 Migration Trends: The Continued Draw of Mountain States
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
Retail
Article
Sportswear in the New YearHow did the activewear and sporting goods segment fare throughout 2024? We dove into foot traffic for Nike, lululemon, and DICK’S Sporting Goods to find out.
Bracha Arnold
March 17, 2025
4 minutes
Article
Placer 100 Index, February 2025 Recap The Placer 100 Index for Retail and Dining uncovered some slight foot traffic downturns in February 2025 - but plenty of bright spots emerged too. We dive into the data to see which brands are thriving.
Lila Margalit
March 13, 2025
4 minutes
Article
Discount and Dollar Stores in a Strong Position to Start 2025Discount and Dollar Stores increasingly serve as destinations for essentials. We dove into the data for Dollar General, Dollar Tree, and Five Below to find out what drove their success in 2024 and what may lie ahead for the chains in 2025.
Ezra Carmel
March 13, 2025
3 minutes
Article
Allbirds: Flying Towards New OpportunitiesAllbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.
Bracha Arnold
March 10, 2025
2 minutes
Latest Reports
INSIDER
Redefining Retail Spaces: Lessons from the C-Store CategoryDive into the data to see how convenience stores are redefining retail spaces.
September 16, 2024
5 minutes
INSIDER
How Local Events Promote Economic Growth: The Civic Impact of Summer EventsDive into the data to find out how major summer events – including Lollapalooza in Chicago and Governors Ball in New York – drive community engagement and boost the local economy.
August 22, 2024
5 minutes
INSIDER
The Rising Stars: Six Metro Areas Welcoming Young ProfessionalsFind out which metro areas are seeing positive net migration and discover what might be drawing newcomers to these cities.
September 23, 2024
3 minutes
QSR
Article
From Nashville to Knoxville: Tennessee’s Migration Growth In recent years, Tennessee has emerged as a surprising migration hotspot. We took a closer look at the data to gain a more thorough understanding of the shifts taking place in the Volunteer State.
Bracha Arnold
January 29, 2025
3 minutes
Article
2024 Retail Foot Traffic RecapWith 2024 firmly in the rearview mirror, we look back on the year’s retail foot traffic trends and what they may signal for 2025. Read on for a closer analysis of the retail categories and states that excelled at driving growth.
Ezra Carmel & Noam Maman
January 6, 2025
3 minutes
Article
How the Pandemic Reshaped Florida’s PopulationFlorida became a domestic relocation hotspot over the pandemic. Where did newcomers come from, where did they choose to settle, and which areas are attracting the wealthiest new residents? We dive into the data to find out.
Shira Petrack
January 3, 2025
6 minutes
Article
Detroit’s Domestic Migration Resurgence Detroit is making a comeback – and location intelligence data can help explain some of the city’s growth.
Bracha Arnold & Noam Maman
December 23, 2024
2 minutes
INSIDER
