Insights into the physical world anchored in location analytics

Placer.ai February 2025 Office Index: Is The Recovery Stalling?

How did visits to office buildings fare in February 2025? We dove into the location analytics to find out.

Shira Petrack

March 11, 2025

3 minutes

Why Chipotle’s 2025 Outlook Looks Conservative

Chipotle's conservative 2025 sales forecast may be surpassed due to successful menu innovations, continued expansion into high-performing smaller markets, and the efficiency gains from expanding Chipotlane locations.

R.J. Hottovy

March 10, 2025

4 minutes

Allbirds: Flying Towards New Opportunities

Allbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.

March 10, 2025

2 minutes

Placer.ai Mall Index: February 2025

With 2025 firmly underway, how are mall visits performing? We took a look at February's data to find out.

Shira Petrack

March 7, 2025

3 minutes

Shake Shack & Wingstop’s 2024 Success

Shake Shack and Wingstop, two major names in the fast-casual and quick-service restaurant category, have had a standout year. We took a closer look at the location analytics to recap 2024's success.

February 5, 2025

4 minutes

What Saks Fifth Avenue Gains From Its Neiman Marcus Acquisition

In December 2024, Saks Fifth Avenue finalized its acquisition of Neiman Marcus – forming a new parent company Saks Global. We dove into the foot traffic patterns and audience segmentation for the two department stores in order to better understand Saks Global’s positioning following the deal.

Ezra Carmel

February 4, 2025

4 minutes

Where Is The Luxury Retail Market Headed in 2025?

After years of escaping the impacts of inflation, luxury brands began experiencing some of the challenges affecting the wider retail space in 2024. We took a closer look at some of the data to see how shopping patterns shifted in 2024.

Elizabeth Lafontaine

February 3, 2025

3 minutes

Diving into Dining: RBI & Yum! Brands 2024 Recap

RBI and Yum! Brands own and operate some of the country’s most beloved and well-known dining chains. We took a look at the visit data for 2024 to see how the two companies fared in a period of economic headwinds and uncertainty.

January 31, 2025

3 minutes

Burlington Stores - Scooping up Bed Bath and Beyond’s Real Estate

Bed Bath & Beyond's closure left a retail gap that off-price Burlington Stores will fill, taking over 44 locations across the country. How have these new Burlington locations performed compared to the foot traffic they received as Bed Bath & Beyond stores?

Caroline Wu

January 30, 2025

2 minutes

From Nashville to Knoxville: Tennessee’s Migration Growth

In recent years, Tennessee has emerged as a surprising migration hotspot. We took a closer look at the data to gain a more thorough understanding of the shifts taking place in the Volunteer State.

January 29, 2025

3 minutes

McDonald’s & Chipotle: Recapping 2024 Visit Trends

How have McDonald’s and Chipotle, two of the most recognizable names in the quick-service and fast-casual dining scenes, fared over the last year? We take a closer look at each chain’s visit performance, and highlight some bright spots of 2024.

January 28, 2025

3 minutes

Analyzing The Container Store's Bankruptcy

What led to The Container Store's recent bankruptcy filing? We dove into the data to find out.

Elizabeth Lafontaine

January 27, 2025

2 minutes

Retail

Sportswear in the New Year

How did the activewear and sporting goods segment fare throughout 2024? We dove into foot traffic for Nike, lululemon, and DICK’S Sporting Goods to find out.

March 17, 2025

4 minutes

Placer 100 Index, February 2025 Recap

The Placer 100 Index for Retail and Dining uncovered some slight foot traffic downturns in February 2025 - but plenty of bright spots emerged too. We dive into the data to see which brands are thriving.

Lila Margalit

March 13, 2025

4 minutes

Discount and Dollar Stores in a Strong Position to Start 2025

Discount and Dollar Stores increasingly serve as destinations for essentials. We dove into the data for Dollar General, Dollar Tree, and Five Below to find out what drove their success in 2024 and what may lie ahead for the chains in 2025.

Ezra Carmel

March 13, 2025

3 minutes

Allbirds: Flying Towards New Opportunities

Allbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.

Redefining Retail Spaces: Lessons from the C-Store Category

March 10, 2025

2 minutes

Latest Reports

INSIDER

Dive into the data to see how convenience stores are redefining retail spaces.

September 16, 2024

5 minutes

INSIDER

How Local Events Promote Economic Growth: The Civic Impact of Summer Events

Dive into the data to find out how major summer events – including Lollapalooza in Chicago and Governors Ball in New York – drive community engagement and boost the local economy.

August 22, 2024

5 minutes

INSIDER

The Rising Stars: Six Metro Areas Welcoming Young Professionals

Find out which metro areas are seeing positive net migration and discover what might be drawing newcomers to these cities.

September 23, 2024

3 minutes

QSR

From Nashville to Knoxville: Tennessee’s Migration Growth

In recent years, Tennessee has emerged as a surprising migration hotspot. We took a closer look at the data to gain a more thorough understanding of the shifts taking place in the Volunteer State.

January 29, 2025

3 minutes

2024 Retail Foot Traffic Recap

With 2024 firmly in the rearview mirror, we look back on the year’s retail foot traffic trends and what they may signal for 2025. Read on for a closer analysis of the retail categories and states that excelled at driving growth.

Ezra Carmel & Noam Maman

January 6, 2025

3 minutes

How the Pandemic Reshaped Florida’s Population

Florida became a domestic relocation hotspot over the pandemic. Where did newcomers come from, where did they choose to settle, and which areas are attracting the wealthiest new residents? We dive into the data to find out.

Shira Petrack

January 3, 2025

6 minutes