Insights into the physical world anchored in location analytics

Placer.ai February 2025 Office Index: Is The Recovery Stalling?

How did visits to office buildings fare in February 2025? We dove into the location analytics to find out.

Why Chipotle’s 2025 Outlook Looks Conservative

March 11, 2025

3 minutes

Executive Insights

Chipotle's conservative 2025 sales forecast may be surpassed due to successful menu innovations, continued expansion into high-performing smaller markets, and the efficiency gains from expanding Chipotlane locations.

R.J. Hottovy

March 10, 2025

4 minutes

Allbirds: Flying Towards New Opportunities

Allbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.

March 10, 2025

2 minutes

Placer.ai Mall Index: February 2025

With 2025 firmly underway, how are mall visits performing? We took a look at February's data to find out.

March 7, 2025

3 minutes

Fitness Starts Strong in 2025

With consumer interest in wellness showing no sign of slowing down, we dove into fitness foot traffic data to see how the segment performed in 2024 and understand what the new year holds for the category.

February 14, 2025

3 minutes

The Meat of the Matter: Bloomin’ Brands in 2024

Bloomin’ Brands, which owns Outback Steakhouse, Fleming’s Prime Steakhouse, and other full-service chains, experienced mixed results throughout 2024 amid continued dining segment challenges. We took a look at the company's performance, to see what the data can tell us about 2024.

February 13, 2025

3 minutes

The Beat of the Bowl: Visitation Patterns for CAVA and sweetgreen

CAVA and sweetgreen have been rapidly expanding, cementing their place in the fast-casual dining landscape. We dive into the data to take a closer look at CAVA and sweetgreen’s foot traffic performance and uncover the seasonal visitation patterns driving appetite for these chains in 2025.

Ezra Carmel

February 12, 2025

4 minutes

Placer.ai Office Index: January 2025 Recap

Find out how office visits in January 2025 reacted to cold weather - and where the return-to-office stands at the start of the new year.

Brick-and-Mortar Stores as Brand Amplifiers: Analyzing the Meta Popup Lab

February 11, 2025

3 minutes

Executive Insights

Pop-ups offer brands a powerful way to amplify digital offerings and connect consumers with new products. We analyzed visitation data from Meta's recent Popup Lab to gauge customer reaction - and what it means for the future of brick-and-mortar retail.

Caroline Wu

February 11, 2025

3 minutes

Placer 100 Index, January 2025 Recap – Strong Start to 2025

Find how how visits to the Placer 100 Index for Retail & Dining - a dynamic, curated list of leading chains operating in the country - performed in January 2025.

February 10, 2025

3 minutes

Placer.ai January 2025 Mall Index: Visit Growth Across Formats

How was the first month of the year for mall types across the country? We dove into the data to find out.

February 7, 2025

3 minutes

The NFL Conference Championships and What They Might Tell Us About the Super Bowl

The Kansas City Chiefs and Philadelphia Eagles hosted conference championships at their home stadiums ahead of their Super Bowl appearances. We took a closer look at the visitors who came to these games and what that might mean for the upcoming Super Bowl.

Ezra Carmel

February 6, 2025

4 minutes

Retail

Sportswear in the New Year

How did the activewear and sporting goods segment fare throughout 2024? We dove into foot traffic for Nike, lululemon, and DICK’S Sporting Goods to find out.

March 17, 2025

4 minutes

Placer 100 Index, February 2025 Recap

The Placer 100 Index for Retail and Dining uncovered some slight foot traffic downturns in February 2025 - but plenty of bright spots emerged too. We dive into the data to see which brands are thriving.

Lila Margalit

March 13, 2025

4 minutes

Discount and Dollar Stores in a Strong Position to Start 2025

Discount and Dollar Stores increasingly serve as destinations for essentials. We dove into the data for Dollar General, Dollar Tree, and Five Below to find out what drove their success in 2024 and what may lie ahead for the chains in 2025.

Ezra Carmel

March 13, 2025

3 minutes

Allbirds: Flying Towards New Opportunities

Allbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.

Redefining Retail Spaces: Lessons from the C-Store Category

March 10, 2025

2 minutes

Latest Reports

INSIDER

Dive into the data to see how convenience stores are redefining retail spaces.

September 16, 2024

5 minutes

INSIDER

How Local Events Promote Economic Growth: The Civic Impact of Summer Events

Dive into the data to find out how major summer events – including Lollapalooza in Chicago and Governors Ball in New York – drive community engagement and boost the local economy.

August 22, 2024

5 minutes

INSIDER

The Rising Stars: Six Metro Areas Welcoming Young Professionals

Find out which metro areas are seeing positive net migration and discover what might be drawing newcomers to these cities.

September 23, 2024

3 minutes

QSR

From Nashville to Knoxville: Tennessee’s Migration Growth

In recent years, Tennessee has emerged as a surprising migration hotspot. We took a closer look at the data to gain a more thorough understanding of the shifts taking place in the Volunteer State.

January 29, 2025

3 minutes

2024 Retail Foot Traffic Recap

With 2024 firmly in the rearview mirror, we look back on the year’s retail foot traffic trends and what they may signal for 2025. Read on for a closer analysis of the retail categories and states that excelled at driving growth.

Ezra Carmel & Noam Maman

January 6, 2025

3 minutes

How the Pandemic Reshaped Florida’s Population

Florida became a domestic relocation hotspot over the pandemic. Where did newcomers come from, where did they choose to settle, and which areas are attracting the wealthiest new residents? We dive into the data to find out.

January 3, 2025

6 minutes