Insights into the physical world anchored in location analytics

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Meet You at the Mall: Malls' Summer DrawWe dove into the data to see how malls have been performing in 2024 – and explore factors driving mall foot traffic during peak summer months
October 11, 2024
8 min read
Industry Trends
Year-Over-Year Visits to Grocery Stores by State
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Darden Weathers the StormThe Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Lila Margalit
Mar 18, 2025
2 minutes
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Sportswear in the New YearThe Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Bracha Arnold
Mar 17, 2025
4 minutes
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Placer 100 Index, February 2025 Recap The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Lila Margalit
Mar 13, 2025
4 minutes
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Discount and Dollar Stores in a Strong Position to Start 2025The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Ezra Carmel
Mar 13, 2025
3 minutes
Latest

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Placer.ai February 2025 Office Index: Is The Recovery Stalling? How did visits to office buildings fare in February 2025? We dove into the location analytics to find out.
Shira Petrack
March 11, 2025
3 minutes

Executive Insights
Why Chipotle’s 2025 Outlook Looks ConservativeChipotle's conservative 2025 sales forecast may be surpassed due to successful menu innovations, continued expansion into high-performing smaller markets, and the efficiency gains from expanding Chipotlane locations.
R.J. Hottovy
March 10, 2025
4 minutes

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Allbirds: Flying Towards New OpportunitiesAllbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.
Bracha Arnold
March 10, 2025
2 minutes

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Placer.ai Mall Index: February 2025With 2025 firmly underway, how are mall visits performing? We took a look at February's data to find out.
Shira Petrack
March 7, 2025
3 minutes

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Fitness Starts Strong in 2025With consumer interest in wellness showing no sign of slowing down, we dove into fitness foot traffic data to see how the segment performed in 2024 and understand what the new year holds for the category.
Shira Petrack
February 14, 2025
3 minutes

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The Meat of the Matter: Bloomin’ Brands in 2024Bloomin’ Brands, which owns Outback Steakhouse, Fleming’s Prime Steakhouse, and other full-service chains, experienced mixed results throughout 2024 amid continued dining segment challenges. We took a look at the company's performance, to see what the data can tell us about 2024.
Bracha Arnold
February 13, 2025
3 minutes

Article
The Beat of the Bowl: Visitation Patterns for CAVA and sweetgreenCAVA and sweetgreen have been rapidly expanding, cementing their place in the fast-casual dining landscape. We dive into the data to take a closer look at CAVA and sweetgreen’s foot traffic performance and uncover the seasonal visitation patterns driving appetite for these chains in 2025.
Ezra Carmel
February 12, 2025
4 minutes

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Placer.ai Office Index: January 2025 Recap Find out how office visits in January 2025 reacted to cold weather - and where the return-to-office stands at the start of the new year.
Shira Petrack
February 11, 2025
3 minutes

Executive Insights
Brick-and-Mortar Stores as Brand Amplifiers: Analyzing the Meta Popup LabPop-ups offer brands a powerful way to amplify digital offerings and connect consumers with new products. We analyzed visitation data from Meta's recent Popup Lab to gauge customer reaction - and what it means for the future of brick-and-mortar retail.
Caroline Wu
February 11, 2025
3 minutes

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Placer 100 Index, January 2025 Recap – Strong Start to 2025 Find how how visits to the Placer 100 Index for Retail & Dining - a dynamic, curated list of leading chains operating in the country - performed in January 2025.
Shira Petrack
February 10, 2025
3 minutes

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Placer.ai January 2025 Mall Index: Visit Growth Across FormatsHow was the first month of the year for mall types across the country? We dove into the data to find out.
Shira Petrack
February 7, 2025
3 minutes

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The NFL Conference Championships and What They Might Tell Us About the Super BowlThe Kansas City Chiefs and Philadelphia Eagles hosted conference championships at their home stadiums ahead of their Super Bowl appearances. We took a closer look at the visitors who came to these games and what that might mean for the upcoming Super Bowl.
Ezra Carmel
February 6, 2025
4 minutes
Retail




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Sportswear in the New YearHow did the activewear and sporting goods segment fare throughout 2024? We dove into foot traffic for Nike, lululemon, and DICK’S Sporting Goods to find out.
Bracha Arnold
March 17, 2025
4 minutes

Article
Placer 100 Index, February 2025 Recap The Placer 100 Index for Retail and Dining uncovered some slight foot traffic downturns in February 2025 - but plenty of bright spots emerged too. We dive into the data to see which brands are thriving.
Lila Margalit
March 13, 2025
4 minutes

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Discount and Dollar Stores in a Strong Position to Start 2025Discount and Dollar Stores increasingly serve as destinations for essentials. We dove into the data for Dollar General, Dollar Tree, and Five Below to find out what drove their success in 2024 and what may lie ahead for the chains in 2025.
Ezra Carmel
March 13, 2025
3 minutes

Article
Allbirds: Flying Towards New OpportunitiesAllbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.
Bracha Arnold
March 10, 2025
2 minutes
QSR


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From Nashville to Knoxville: Tennessee’s Migration Growth In recent years, Tennessee has emerged as a surprising migration hotspot. We took a closer look at the data to gain a more thorough understanding of the shifts taking place in the Volunteer State.
Bracha Arnold
January 29, 2025
3 minutes

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2024 Retail Foot Traffic RecapWith 2024 firmly in the rearview mirror, we look back on the year’s retail foot traffic trends and what they may signal for 2025. Read on for a closer analysis of the retail categories and states that excelled at driving growth.
Ezra Carmel & Noam Maman
January 6, 2025
3 minutes

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How the Pandemic Reshaped Florida’s PopulationFlorida became a domestic relocation hotspot over the pandemic. Where did newcomers come from, where did they choose to settle, and which areas are attracting the wealthiest new residents? We dive into the data to find out.
Shira Petrack
January 3, 2025
6 minutes
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Detroit’s Domestic Migration Resurgence Detroit is making a comeback – and location intelligence data can help explain some of the city’s growth.
Bracha Arnold & Noam Maman
December 23, 2024
2 minutes