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Insights into the physical world anchored in location analytics

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Report
Meet You at the Mall: Malls' Summer Draw
We dove into the data to see how malls have been performing in 2024 – and explore factors driving mall foot traffic during peak summer months
October 11, 2024
8 min read
Industry Trends
Year-Over-Year Visits to Grocery Stores by State
Article
Article
Darden Weathers the Storm
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Lila Margalit
Mar 18, 2025
2 minutes
Article
Article
Sportswear in the New Year
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Bracha Arnold
Mar 17, 2025
4 minutes
Article
Article
Placer 100 Index, February 2025 Recap 
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Lila Margalit
Mar 13, 2025
4 minutes
Article
Article
Discount and Dollar Stores in a Strong Position to Start 2025
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Ezra Carmel
Mar 13, 2025
3 minutes

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Article
Placer.ai February 2025 Office Index: Is The Recovery Stalling? 
How did visits to office buildings fare in February 2025? We dove into the location analytics to find out.
Shira Petrack
March 11, 2025
3 minutes
Executive Insights
Why Chipotle’s 2025 Outlook Looks Conservative
Chipotle's conservative 2025 sales forecast may be surpassed due to successful menu innovations, continued expansion into high-performing smaller markets, and the efficiency gains from expanding Chipotlane locations.
R.J. Hottovy
March 10, 2025
4 minutes
Article
Allbirds: Flying Towards New Opportunities
Allbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.
Bracha Arnold
March 10, 2025
2 minutes
Article
Placer.ai Mall Index: February 2025
With 2025 firmly underway, how are mall visits performing? We took a look at February's data to find out.
Shira Petrack
March 7, 2025
3 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
View Full Report
View Full Report
Article
Fitness Starts Strong in 2025
With consumer interest in wellness showing no sign of slowing down, we dove into fitness foot traffic data to see how the segment performed in 2024 and understand what the new year holds for the category. 
Shira Petrack
February 14, 2025
3 minutes
Article
The Meat of the Matter: Bloomin’ Brands in 2024
Bloomin’ Brands, which owns Outback Steakhouse, Fleming’s Prime Steakhouse, and other full-service chains, experienced mixed results throughout 2024 amid continued dining segment challenges. We took a look at the company's performance, to see what the data can tell us about 2024.
Bracha Arnold
February 13, 2025
3 minutes
Article
The Beat of the Bowl: Visitation Patterns for CAVA and sweetgreen
CAVA and sweetgreen have been rapidly expanding, cementing their place in the fast-casual dining landscape. We dive into the data to take a closer look at CAVA and sweetgreen’s foot traffic performance and uncover the seasonal visitation patterns driving appetite for these chains in 2025.
Ezra Carmel
February 12, 2025
4 minutes
Article
Placer.ai Office Index: January 2025 Recap 
Find out how office visits in January 2025 reacted to cold weather - and where the return-to-office stands at the start of the new year.
Shira Petrack
February 11, 2025
3 minutes
Executive Insights
Brick-and-Mortar Stores as Brand Amplifiers: Analyzing the Meta Popup Lab
Pop-ups offer brands a powerful way to amplify digital offerings and connect consumers with new products. We analyzed visitation data from Meta's recent Popup Lab to gauge customer reaction - and what it means for the future of brick-and-mortar retail.
Caroline Wu
February 11, 2025
3 minutes
Article
Placer 100 Index, January 2025 Recap – Strong Start to 2025 
Find how how visits to the Placer 100 Index for Retail & Dining - a dynamic, curated list of leading chains operating in the country - performed in January 2025.
Shira Petrack
February 10, 2025
3 minutes
Article
Placer.ai January 2025 Mall Index: Visit Growth Across Formats
How was the first month of the year for mall types across the country? We dove into the data to find out.
Shira Petrack
February 7, 2025
3 minutes
Article
The NFL Conference Championships and What They Might Tell Us About the Super Bowl
The Kansas City Chiefs and Philadelphia Eagles hosted conference championships at their home stadiums ahead of their Super Bowl appearances. We took a closer look at the visitors who came to these games and what that might mean for the upcoming Super Bowl.
Ezra Carmel
February 6, 2025
4 minutes
INSIDER
Report
2024 Migration Trends: The Continued Draw of Mountain States
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Retail
Article
Sportswear in the New Year
How did the activewear and sporting goods segment fare throughout 2024? We dove into foot traffic for Nike, lululemon, and DICK’S Sporting Goods to find out.
Bracha Arnold
March 17, 2025
4 minutes
Article
Placer 100 Index, February 2025 Recap 
The Placer 100 Index for Retail and Dining uncovered some slight foot traffic downturns in February 2025 - but plenty of bright spots emerged too. We dive into the data to see which brands are thriving.
Lila Margalit
March 13, 2025
4 minutes
Article
Discount and Dollar Stores in a Strong Position to Start 2025
Discount and Dollar Stores increasingly serve as destinations for essentials. We dove into the data for Dollar General, Dollar Tree, and Five Below to find out what drove their success in 2024 and what may lie ahead for the chains in 2025.
Ezra Carmel
March 13, 2025
3 minutes
Article
Allbirds: Flying Towards New Opportunities
Allbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.
Bracha Arnold
March 10, 2025
2 minutes
Latest Reports
INSIDER
Redefining Retail Spaces: Lessons from the C-Store Category
Dive into the data to see how convenience stores are redefining retail spaces.
September 16, 2024
5 minutes
INSIDER
How Local Events Promote Economic Growth: The Civic Impact of Summer Events
Dive into the data to find out how major summer events – including Lollapalooza in Chicago and Governors Ball in New York – drive community engagement and boost the local economy.
August 22, 2024
5 minutes
INSIDER
The Rising Stars: Six Metro Areas Welcoming Young Professionals
Find out which metro areas are seeing positive net migration and discover what might be drawing newcomers to these cities.
September 23, 2024
3 minutes
QSR
Article
From Nashville to Knoxville: Tennessee’s Migration Growth
In recent years, Tennessee has emerged as a surprising migration hotspot. We took a closer look at the data to gain a more thorough understanding of the shifts taking place in the Volunteer State.
Bracha Arnold
January 29, 2025
3 minutes
Article
2024 Retail Foot Traffic Recap
With 2024 firmly in the rearview mirror, we look back on the year’s retail foot traffic trends and what they may signal for 2025. Read on for a closer analysis of the retail categories and states that excelled at driving growth.
Ezra Carmel & Noam Maman
January 6, 2025
3 minutes
Article
How the Pandemic Reshaped Florida’s Population
Florida became a domestic relocation hotspot over the pandemic. Where did newcomers come from, where did they choose to settle, and which areas are attracting the wealthiest new residents? We dive into the data to find out.
Shira Petrack
January 3, 2025
6 minutes
Article
Detroit’s Domestic Migration Resurgence 
Detroit is making a comeback – and location intelligence data can help explain some of the city’s growth. 
Bracha Arnold & Noam Maman
December 23, 2024
2 minutes
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