Insights into the physical world anchored in location analytics

Discount and Dollar Stores in a Strong Position to Start 2025

Discount and Dollar Stores increasingly serve as destinations for essentials. We dove into the data for Dollar General, Dollar Tree, and Five Below to find out what drove their success in 2024 and what may lie ahead for the chains in 2025.

Ezra Carmel

March 13, 2025

3 minutes

Placer.ai February 2025 Office Index: Is The Recovery Stalling?

How did visits to office buildings fare in February 2025? We dove into the location analytics to find out.

March 11, 2025

3 minutes

Why Chipotle’s 2025 Outlook Looks Conservative

Chipotle's conservative 2025 sales forecast may be surpassed due to successful menu innovations, continued expansion into high-performing smaller markets, and the efficiency gains from expanding Chipotlane locations.

R.J. Hottovy

March 10, 2025

4 minutes

Allbirds: Flying Towards New Opportunities

Allbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.

March 10, 2025

2 minutes

Placer.ai November 2024 Mall Index: Black Friday Boosts Mall Visits

The Placer.ai Mall Index for November 2024 shows a strong start to the holiday season thanks to the YoY visit growth during the month of November in general and over Black Friday in particular.

December 10, 2024

2 minutes

“Glicked” and Moana 2: A Thanksgiving Box Office Surge

The releases of Gladiator II and Wicked lit up movie theaters across the country. How did these box office juggernauts – followed just a few days later by Disney’s much-anticipated release of Moana 2 – impact movie theater foot traffic during the Thanksgiving holiday weekend?

Lila Margalit

December 9, 2024

4 minutes

Outlet Malls: Ontario Mills Leads Black Friday, Arundel Mills Tops November Visitation

Caroline Wu

December 6, 2024

2 minutes

Black Friday’s Big Winner? Malls

R.J. Hottovy

December 6, 2024

2 minutes

Black Friday: Discretionary Sectors See a Stronger Start

Elizabeth Lafontaine

December 6, 2024

3 minutes

Black Friday Weekend: Plenty of Reason for Cheer

Black Friday is the biggest retail milestone of the year – drawing millions of shoppers to stores nationwide. How did brick-and-mortar retailers fare during this year’s Black Friday? We took a closer look at the data to find out.

Lila Margalit

December 5, 2024

3 minutes

Pre-Thanksgiving Travel & Leisure Visitation Patterns

Many Americans choose to take the entire week of Thanksgiving off, heading home early and maximizing family time during the holiday. How does the extra vacation time impact travel and leisure foot traffic? We dove into the data to find out.

December 4, 2024

4 minutes

2024 Pre-Thanksgiving Consumer Traffic Trends

We dove into the consumer foot traffic trends for the week before Thanksgiving to uncover some lesser-known ripple effects the holiday brought to retail, dining, airports, and more.

December 3, 2024

3 minutes

Retail

Sportswear in the New Year

How did the activewear and sporting goods segment fare throughout 2024? We dove into foot traffic for Nike, lululemon, and DICK’S Sporting Goods to find out.

March 17, 2025

4 minutes

Placer 100 Index, February 2025 Recap

The Placer 100 Index for Retail and Dining uncovered some slight foot traffic downturns in February 2025 - but plenty of bright spots emerged too. We dive into the data to see which brands are thriving.

Lila Margalit

March 13, 2025

4 minutes

Discount and Dollar Stores in a Strong Position to Start 2025

Discount and Dollar Stores increasingly serve as destinations for essentials. We dove into the data for Dollar General, Dollar Tree, and Five Below to find out what drove their success in 2024 and what may lie ahead for the chains in 2025.

Ezra Carmel

March 13, 2025

3 minutes

Allbirds: Flying Towards New Opportunities

Allbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.

Redefining Retail Spaces: Lessons from the C-Store Category

March 10, 2025

2 minutes

Latest Reports

INSIDER

Dive into the data to see how convenience stores are redefining retail spaces.

September 16, 2024

5 minutes

INSIDER

How Local Events Promote Economic Growth: The Civic Impact of Summer Events

Dive into the data to find out how major summer events – including Lollapalooza in Chicago and Governors Ball in New York – drive community engagement and boost the local economy.

August 22, 2024

5 minutes

INSIDER

The Rising Stars: Six Metro Areas Welcoming Young Professionals

Find out which metro areas are seeing positive net migration and discover what might be drawing newcomers to these cities.

September 23, 2024

3 minutes

QSR

From Nashville to Knoxville: Tennessee’s Migration Growth

In recent years, Tennessee has emerged as a surprising migration hotspot. We took a closer look at the data to gain a more thorough understanding of the shifts taking place in the Volunteer State.

January 29, 2025

3 minutes

2024 Retail Foot Traffic Recap

With 2024 firmly in the rearview mirror, we look back on the year’s retail foot traffic trends and what they may signal for 2025. Read on for a closer analysis of the retail categories and states that excelled at driving growth.

Ezra Carmel & Noam Maman

January 6, 2025

3 minutes

How the Pandemic Reshaped Florida’s Population

Florida became a domestic relocation hotspot over the pandemic. Where did newcomers come from, where did they choose to settle, and which areas are attracting the wealthiest new residents? We dive into the data to find out.

January 3, 2025

6 minutes