Insights into the physical world anchored in location analytics

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Meet You at the Mall: Malls' Summer DrawWe dove into the data to see how malls have been performing in 2024 – and explore factors driving mall foot traffic during peak summer months
October 11, 2024
8 min read
Industry Trends
Year-Over-Year Visits to Grocery Stores by State
Executive Insights

Executive Insights
Diving Into Breakfast Chains: What “Eggs”actly is Going On With Eggs Right Now? The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
R.J. Hottovy and Caroline Wu
Mar 19, 2025
3 minutes
Article
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Article
Darden Weathers the StormThe Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Lila Margalit
Mar 18, 2025
2 minutes
Article

Article
Sportswear in the New YearThe Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Bracha Arnold
Mar 17, 2025
4 minutes
Article

Article
Placer 100 Index, February 2025 Recap The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Lila Margalit
Mar 13, 2025
4 minutes

Latest

Article
Discount and Dollar Stores in a Strong Position to Start 2025Discount and Dollar Stores increasingly serve as destinations for essentials. We dove into the data for Dollar General, Dollar Tree, and Five Below to find out what drove their success in 2024 and what may lie ahead for the chains in 2025.
Ezra Carmel
March 13, 2025
3 minutes

Article
Placer.ai February 2025 Office Index: Is The Recovery Stalling? How did visits to office buildings fare in February 2025? We dove into the location analytics to find out.
Shira Petrack
March 11, 2025
3 minutes

Executive Insights
Why Chipotle’s 2025 Outlook Looks ConservativeChipotle's conservative 2025 sales forecast may be surpassed due to successful menu innovations, continued expansion into high-performing smaller markets, and the efficiency gains from expanding Chipotlane locations.
R.J. Hottovy
March 10, 2025
4 minutes

Article
Allbirds: Flying Towards New OpportunitiesAllbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.
Bracha Arnold
March 10, 2025
2 minutes

Article
Turkey Wednesday 2024: A Veritable Grocery Feast Turkey Wednesday – the day before Thanksgiving – is the busiest day of the year for the grocery industry. How did this year’s Turkey Wednesday measure up – and which brands capitalized most successfully on this critical shopping event?
Lila Margalit
December 2, 2024
5 minutes

Article
Starbucks’ Red Cup Day Makes a Comeback Visits to Starbucks usually spike on its annual Red Cup Day, as patrons flock to the chain to order a specialty holiday beverage and receive a complimentary reusable red cup. How successful was the promotion in 2024? We took a look at the data to find out.
Shira Petrack
November 27, 2024
3 minutes

Article
Eatertainment in Q3 2024: Dave & Buster’s and Chuck E. CheeseHow did leading eatertainment chains Dave & Buster’s and Chuck E. Cheese perform in Q3 2024? We dove into the data to find out.
Lila Margalit
November 26, 2024
5 minutes

Article
Dollar Stores Ahead of the HolidaysShoppers continue to prioritize value in 2024, offering opportunities for discount and dollar stores to thrive during the upcoming holiday season. We took a look at what this holiday season might have in store for discount retailers Dollar Tree and Dollar General.
Bracha Arnold
November 25, 2024
3 minutes
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Executive Insights
What Does Walmart’s Results Mean for Other Discretionary Retailers?R.J. Hottovy
November 22, 2024
3 minutes

Executive Insights
Holiday 2024: Time is of the EssenceElizabeth Lafontaine
November 22, 2024
2 minutes

Article
Five Below and Ollie’s Bargain Outlet: A Pre-Holiday SnapshotOver the past few years, discount retailers Five Below and Ollie’s Bargain Outlet have grown both their footprints and audiences. How did they fare in Q3 2024, and what might they expect this holiday season? We took a look at the data to find out.
Lila Margalit
November 21, 2024
4 minutes
Retail




Article
Sportswear in the New YearHow did the activewear and sporting goods segment fare throughout 2024? We dove into foot traffic for Nike, lululemon, and DICK’S Sporting Goods to find out.
Bracha Arnold
March 17, 2025
4 minutes

Article
Placer 100 Index, February 2025 Recap The Placer 100 Index for Retail and Dining uncovered some slight foot traffic downturns in February 2025 - but plenty of bright spots emerged too. We dive into the data to see which brands are thriving.
Lila Margalit
March 13, 2025
4 minutes

Article
Discount and Dollar Stores in a Strong Position to Start 2025Discount and Dollar Stores increasingly serve as destinations for essentials. We dove into the data for Dollar General, Dollar Tree, and Five Below to find out what drove their success in 2024 and what may lie ahead for the chains in 2025.
Ezra Carmel
March 13, 2025
3 minutes

Article
Allbirds: Flying Towards New OpportunitiesAllbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.
Bracha Arnold
March 10, 2025
2 minutes
QSR


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Article
From Nashville to Knoxville: Tennessee’s Migration Growth In recent years, Tennessee has emerged as a surprising migration hotspot. We took a closer look at the data to gain a more thorough understanding of the shifts taking place in the Volunteer State.
Bracha Arnold
January 29, 2025
3 minutes

Article
2024 Retail Foot Traffic RecapWith 2024 firmly in the rearview mirror, we look back on the year’s retail foot traffic trends and what they may signal for 2025. Read on for a closer analysis of the retail categories and states that excelled at driving growth.
Ezra Carmel & Noam Maman
January 6, 2025
3 minutes

Article
How the Pandemic Reshaped Florida’s PopulationFlorida became a domestic relocation hotspot over the pandemic. Where did newcomers come from, where did they choose to settle, and which areas are attracting the wealthiest new residents? We dive into the data to find out.
Shira Petrack
January 3, 2025
6 minutes
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Detroit’s Domestic Migration Resurgence Detroit is making a comeback – and location intelligence data can help explain some of the city’s growth.
Bracha Arnold & Noam Maman
December 23, 2024
2 minutes