Insights into the physical world anchored in location analytics

Why Chipotle’s 2025 Outlook Looks Conservative

Chipotle's conservative 2025 sales forecast may be surpassed due to successful menu innovations, continued expansion into high-performing smaller markets, and the efficiency gains from expanding Chipotlane locations.

R.J. Hottovy

March 10, 2025

4 minutes

Allbirds: Flying Towards New Opportunities

Allbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.

March 10, 2025

2 minutes

Placer.ai Mall Index: February 2025

With 2025 firmly underway, how are mall visits performing? We took a look at February's data to find out.

March 7, 2025

3 minutes

Beauty Retail: Changes, and Challenges Ahead

How are beauty retailers performing as consumers shift their focus to other discretionary categories? We took a look at visits to major retailers like Ulta to find out.

Elizabeth Lafontaine

March 6, 2025

4 minutes

Shopping Centers Provide Havens for Residents Affected by the LA Fires

Our hearts go out to all those affected by the recent Los Angeles wildfires. Many Angelenos, in search of a sense of normalcy and diversion, have turned to a familiar and comforting place—the mall.

Caroline Wu

February 25, 2025

3 minutes

National Retail Chains Utilize Stores to Support LA Fire Relief Efforts

Retailers have played a crucial role in providing relief, comfort, and community for those impacted by the devastating wildfires across the greater Los Angeles area. Location analytics provide a glimpse into some of the ways retailers stepped up to meet their community's needs.

Elizabeth Lafontaine

February 24, 2025

3 minutes

Restaurant Success in 2025: Experience, Convenience, and Familiarity

Find out how restaurant operators can position their brands for long-term success in an increasingly competitive landscape.

R.J. Hottovy

February 21, 2025

5 minutes

Dutch Bros. & Sprouts: Beverage-Led Success

Find out what's been driving the continued success at Sprouts at Dutch Bros.

February 20, 2025

3 minutes

Off-Price Apparel: Off to a Strong Start in 2025

The off-price apparel space remains well-positioned as consumers continue to favor budget-friendly retailers. We dive into the latest location intelligence for category leaders Burlington, Marshalls, Ross Dress for Less, and T.J. Maxx – to explore how the segment closed out 2024 and began 2025.

Ezra Carmel

February 19, 2025

4 minutes

Visitation Trends and Shopping Behaviors at Walmart & Target

How did Walmart, Target, and wholesale clubs perform in 2024? What do early 2025 foot traffic trends tell us about superstores’ growth potential in the coming year? And what do visitation patterns at Target and Walmart reveal about the role each chain plays in the wider retail landscape?

February 18, 2025

3 minutes

Home Improvement Segment Shows Stability

How did home improvement leaders The Home Depot and Lowe’s perform in 2024? And what lies ahead for the chains in 2025? We dove into the data to find out.

February 17, 2025

3 minutes

Fitness Starts Strong in 2025

With consumer interest in wellness showing no sign of slowing down, we dove into fitness foot traffic data to see how the segment performed in 2024 and understand what the new year holds for the category.

February 14, 2025

3 minutes

Retail

Sportswear in the New Year

How did the activewear and sporting goods segment fare throughout 2024? We dove into foot traffic for Nike, lululemon, and DICK’S Sporting Goods to find out.

March 17, 2025

4 minutes

Placer 100 Index, February 2025 Recap

The Placer 100 Index for Retail and Dining uncovered some slight foot traffic downturns in February 2025 - but plenty of bright spots emerged too. We dive into the data to see which brands are thriving.

Lila Margalit

March 13, 2025

4 minutes

Discount and Dollar Stores in a Strong Position to Start 2025

Discount and Dollar Stores increasingly serve as destinations for essentials. We dove into the data for Dollar General, Dollar Tree, and Five Below to find out what drove their success in 2024 and what may lie ahead for the chains in 2025.

Ezra Carmel

March 13, 2025

3 minutes

Allbirds: Flying Towards New Opportunities

Allbirds rose to prominence during the direct-to-consumer (DTC) boom, quickly gaining a loyal following. But the brand faced challenges in recent years and closed some stores to optimize its fleet. How has this shift impacted foot traffic? We take a closer look.

Redefining Retail Spaces: Lessons from the C-Store Category

March 10, 2025

2 minutes

Latest Reports

INSIDER

Dive into the data to see how convenience stores are redefining retail spaces.

September 16, 2024

5 minutes

INSIDER

How Local Events Promote Economic Growth: The Civic Impact of Summer Events

Dive into the data to find out how major summer events – including Lollapalooza in Chicago and Governors Ball in New York – drive community engagement and boost the local economy.

August 22, 2024

5 minutes

INSIDER

The Rising Stars: Six Metro Areas Welcoming Young Professionals

Find out which metro areas are seeing positive net migration and discover what might be drawing newcomers to these cities.

September 23, 2024

3 minutes

QSR

From Nashville to Knoxville: Tennessee’s Migration Growth

In recent years, Tennessee has emerged as a surprising migration hotspot. We took a closer look at the data to gain a more thorough understanding of the shifts taking place in the Volunteer State.

January 29, 2025

3 minutes

2024 Retail Foot Traffic Recap

With 2024 firmly in the rearview mirror, we look back on the year’s retail foot traffic trends and what they may signal for 2025. Read on for a closer analysis of the retail categories and states that excelled at driving growth.

Ezra Carmel & Noam Maman

January 6, 2025

3 minutes

How the Pandemic Reshaped Florida’s Population

Florida became a domestic relocation hotspot over the pandemic. Where did newcomers come from, where did they choose to settle, and which areas are attracting the wealthiest new residents? We dive into the data to find out.

January 3, 2025

6 minutes